LinkedIn Audio Events – Professional Networking in 2023
Have you heard of LinkedIn Audio Events? LinkedIn Audio Events have been around for a while, but
Charlotte Hawken's Articles
How To Create a LinkedIn Live Event
If you’ve spent any time on LinkedIn, then you will have come across LinkedIn events and maybe even been invited to a few, too. A LinkedIn live event is hosted
What You Should Know Before Accepting A New Client
Accepting a new client can be an exciting time. But going into a new client relationship without first doing the proper preparation could be disastrous. You run the risk of
Is Your LinkedIn Self Obsessed?
LinkedIn can be used as a great marketing tool, for you and your company. But to get the most out of the platform, there is one uncomfortable truth that you
How To Find Your First Client
As anyone who is starting a new business will know, the first step will always be to develop a great product or service. Once you’ve achieved this, you can start
How To Use Psychology in Digital Marketing
Connecting with your customer base: the goal of digital marketing. But how can you use psychology in digital marketing to help you get there? It’s not about sneaky tricks or
When Should You Rebrand Your Social Media?
When it comes to rebranding your social media, the stakes are high. Consistent branding is one of the most important factors in keeping your network engaged and seeing growth. By
Is Personality Important on LinkedIn?
Put simply: Yes. Your LinkedIn should showcase your personality. But the platform is a very specific social media space, designed for professionals and businesses. You don’t want your page to
How to Qualify a Lead or Prospect For a Sale
Lead generation is an exciting and vital part of any business. But it can also be a timely, and potentially costly, endeavour. As such, it is important to qualify whether
What is Consultative Selling?
Good sales are all about relationships. This is the philosophy of the consultative sales approach. But, what exactly is consultative selling, and what does it look like in practice? Read