Business Growth
How To Sell Your Expertise On LinkedIn
Most of the people I talk to don’t want hundreds of clients. They want two, maybe three good ones a month. That’s it. If you’re selling your own expertise, not
Most of the people I talk to don’t want hundreds of clients. They want two, maybe three good ones a month. That’s it. If you’re selling your own expertise, not
A lot of people are spending real time on LinkedIn and not getting the bang for the effort. I scroll LinkedIn every day; it’s my day job, helping people get
I started out in sales in 2004. I started teaching social selling in 2014. Here’s how I see the future of outreach and why relying blindly on AI sales outreach
TL;DR: Your LinkedIn About section is a positioning and conversion tool, not a biography. Done right, it tells the algorithm who to show your content to and gives your ideal
Is LinkedIn stopping live streaming? Not exactly but the rules of the game just changed. Starting June 22, 2026, the platform requires every broadcast to be scheduled in advance. While
If your team has Sales Navigator and isn’t booking consistent meetings from it, the answer is probably yes, but not the kind of training you might be thinking of. LinkedIn’s
Most LinkedIn training fails for the same reason: it is built for everyone, which means it works for no one. You don’t need standard slides or a half-day session that
Marketing teams face more pressure than ever to prove that LinkedIn drives revenue. While content goes out and followers accumulate, the sales team often remains hungry for actual leads. Our
I have spent 14 years on LinkedIn and trained over 150,000 professionals across 11 countries. The most common problem I see in B2B sales teams is simple: reps stay active
If you have spent years honing your skills, you already possess something valuable. However, many experts struggle to communicate that value effectively on social media. This session explores how to
Subscribe to get our latest content by email.