TL;DR: Social Selling the inbound way is an attraction based marketing approach. Most social selling involves a mix of personal branding, content marketing and starting conversations. This approach is more
Most of the people I work with don’t want a flood of clients. They tell me straight up: two or three good ones a month is plenty, sometimes more than
TL;DR: The simple answer is yes, you can, however, Sales Navigator can help you find more qualified leads and manage them better so you avoid losing people or spending time
Most of the people I talk to don’t want hundreds of clients. They want two, maybe three good ones a month. That’s it. If you’re selling your own expertise, not
A lot of people are spending real time on LinkedIn and not getting the bang for the effort. I scroll LinkedIn every day; it’s my day job, helping people get
I started out in sales in 2004. I started teaching social selling in 2014. Here’s how I see the future of outreach and why relying blindly on AI sales outreach
TL;DR: Your LinkedIn About section is a positioning and conversion tool, not a biography. Done right, it tells the algorithm who to show your content to and gives your ideal
Is LinkedIn stopping live streaming? Not exactly but the rules of the game just changed. Starting June 22, 2026, the platform requires every broadcast to be scheduled in advance. While
If your team has Sales Navigator and isn’t booking consistent meetings from it, the answer is probably yes, but not the kind of training you might be thinking of. LinkedIn’s
Most LinkedIn training fails for the same reason: it is built for everyone, which means it works for no one. You don’t need standard slides or a half-day session that
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