Social selling can deliver a stronger pipeline for sales teams, but making critical LinkedIn prospecting mistakes stops sellers from outperforming the competition. But often it doesn’t deliver because companies try
If you are looking to get more from LinkedIn, you need to work with LinkedIn experts who have the social selling experience, track record and commercial knowledg of working with
Sales teams using high volume outreach based cold email are discovering what we call, AI Deadlock. Sales teams use AI to research prospects, generate opening lines, write emails, build follow-up
When I’m training sales teams to use LinkedIn to build their pipeline, I emphasise how critical is that you connect with prospects and grow your LinkedIn network. Whilst LinkedIn offer
TL;DR: Social Selling the inbound way is an attraction based marketing approach. Most social selling involves a mix of personal branding, content marketing and starting conversations. This approach is more
Most of the people I work with don’t want a flood of clients. They tell me straight up: two or three good ones a month is plenty, sometimes more than
TL;DR: The simple answer is yes, you can, however, Sales Navigator can help you find more qualified leads and manage them better so you avoid losing people or spending time
Most of the people I talk to don’t want hundreds of clients. They want two, maybe three good ones a month. That’s it. If you’re selling your own expertise, not
A lot of people are spending real time on LinkedIn and not getting the bang for the effort. I scroll LinkedIn every day; it’s my day job, helping people get
I started out in sales in 2004. I started teaching social selling in 2014. Here’s how I see the future of outreach and why relying blindly on AI sales outreach
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