Six Misconceptions About Diversity In The Workplace
Broaching the conversation of diversity and inclusion in the workplace can often be a topic avoided and feared
Charlotte Hawken's Articles
How To Use Psychology in Digital Marketing
Connecting with your customer base: the goal of digital marketing. But how can you use psychology in digital marketing to help you get there? It’s not about sneaky tricks or
When Should You Rebrand Your Social Media?
When it comes to rebranding your social media, the stakes are high. Consistent branding is one of the most important factors in keeping your network engaged and seeing growth. By
Is Personality Important on LinkedIn?
Put simply: Yes. Your LinkedIn should showcase your personality. But the platform is a very specific social media space, designed for professionals and businesses. You don’t want your page to
How to Qualify a Lead or Prospect For a Sale
Lead generation is an exciting and vital part of any business. But it can also be a timely, and potentially costly, endeavour. As such, it is important to qualify whether
What is Consultative Selling?
Good sales are all about relationships. This is the philosophy of the consultative sales approach. But, what exactly is consultative selling, and what does it look like in practice? Read