Charlotte Hawken, Author at Maverrik Skip to content

Charlotte Hawken's Articles

Top 3 Strategies To Win New Clients Featured Image

Top 3 Strategies To Win New Clients

Getting a new client on board is an exciting time. Not only will they generate new income, but they’ll help build your business network, too. The only problem is, there
Read More
3 Reasons To Start Recommending LinkedIn Content To Your Team Featured Image

3 Reasons To Start Recommending LinkedIn Content To Your Team

Getting your whole team involved on LinkedIn is a great way to grow your business. But, it’s not always easy. Recommending content to your employees, which they can then post
Read More
Why Hide Your Connections on LinkedIn? Featured Image

Why Hide Your Connections On LinkedIn?

If you’ve not changed your LinkedIn privacy settings, then any of your connections can see who else you are connected to. Which, isn’t necessarily a bad thing. Having your connections
Read More
3 Reasons Why You Should Start Using The Featured Section on LinkedIn Featured Image

3 Reasons Why You Should Start Using The Featured Section on LinkedIn

Getting the most out of your LinkedIn means using all of its features to your advantage. But, too many people are forgetting about the LinkedIn Featured section. Here, you can
Read More
3 Reasons Why You Need To Change Your LinkedIn Profile Picture Featured Image

3 Reasons Why You Need To Change Your LinkedIn Profile Picture

When it comes to building your network on LinkedIn, there are many strategies. But, one of the most simple- and often overlooked- is your profile picture. LinkedIn members with a
Read More
5 Ways to Spot a Failing Sales Team Strategy Featured Image

5 Ways To Spot a Failing Sales Team Strategy

What’s the first step to fixing a problem? Acknowledging that there is one. When it comes to sales, you might think things are black and white. After all, you’ll always have
Read More
What is Quiet Quitting and What Can You Do About It Featured Image

What is Quiet Quitting and What Can You Do About It?

There’s a new phenomenon sweeping across social media. Shared between burnt-out, disgruntled employees, it’s gaining a lot of traction: quiet quitting. It’s an approach to the workplace which sees employees
Read More
A LinkedIn company page can be a valuable asset. You can use it to promote your products and services, network, recruit and build the reputation of your business. A successful company page on LinkedIn can come with so many benefits. So, how can you increase followers on your LinkedIn company page? Connections The most direct way of increasing followers is to invite your connections to follow the company page. You will need to be a super or content admin to do this. Simply go to the “Admin Tools” menu on the page and select “Invite Connections”. Each month, you can invite up to 100 people from your network to follow the page. Boosting your followers with your existing connections is quick and efficient. Employee profiles Make sure to utilise your employee’s personal LinkedIn profiles, too. Ask them to feature the company page in the “Experience” section of their profiles. As employees of the company, it is likely that some of their own connections will be interested in what you do, so linking them with the page will drive engagement and increase followers. Link to the page Take advantage of the traffic from your website by featuring a link to the LinkedIn Company page. You could do this as a hyperlink or even as a “Company Page Button”, a feature created by Microsoft that, when clicked, will instantly prompt to follow. You can also add a link to your company page in your email signature. This will show that you value the page as a form of communication. In either location, adding a link to your company's LinkedIn page will introduce it to other people in your network, who can become new followers. Content When you are looking to increase followers, take a moment to think: why would people want to follow my page in the first place? Sure, a few people might just want to support the company. But in general, it has to be providing them with some value. That’s where content comes in. By posting engaging content on your company page, you’ll not only maintain your current followers but drive engagement from others. When people are engaged by your posts, they can be converted into followers. Valuable content will entertain, teach or invite people to start a conversation. Or, preferably, all three. If you want to increase followers on your company’s LinkedIn page, you can utilise: Your connections Employee’s personal profiles Links Content Once you have strategies in place to increase your followers, make sure your company page continues to be a valuable and relevant space for them by ensuring you are posting quality content. This is the best route to success on your LinkedIn company page Featured Image

How to Increase Followers on your LinkedIn Company Page

A LinkedIn company page can be a valuable asset. You can use it to promote your products and services, network, recruit and build the reputation of your business. A successful
Read More
How Entrepreneurs Are Beating Major Brands on LinkedIn Featured Image

How Entrepreneurs Are Beating Major Brands on LinkedIn

Big brand status: what’s it worth? Not as much as you might think- at least not on LinkedIn.  The spirit of entrepreneurship is all about pursuing new opportunities to achieve
Read More
How To Create a LinkedIn Live Event Featured Image

How To Create a LinkedIn Live Event

If you’ve spent any time on LinkedIn, then you will have come across LinkedIn events and maybe even been invited to a few, too. A LinkedIn live event is hosted
Read More

JOIN THE NEWSLETTER

Subscribe to get our latest content by email.