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LinkedIn Audio Events – Professional Networking in 2023

Have you heard of LinkedIn Audio Events? 

LinkedIn Audio Events have been around for a while, but recently audio-based networking has seen a rise due to the growing popularity of podcasts and the ease of listening whilst commuting etc. 

The absence of video also provides a more authentic networking experience and creates a more relaxed and focused environment for conversation. 

What exactly is a LinkedIn Audio Event? 

A LinkedIn Audio Event is essentially a live audio conversation that takes place on the LinkedIn platform. 

LinkedIn users are able to host and participate in real-time discussions, interviews, and Q&A sessions in an audio-only format. 

Similar to traditional webinars or virtual events, LinkedIn Audio Events provide opportunities for professionals to connect and learn from one another, engaging in in-depth conversations. 

The Benefits of LinkedIn Audio Events

  • Accessibility: Audio events cater to professionals who prefer an audio-only format, whether that’s due to visual impairments or limited internet, all users are able to fully participate and engage in discussion. 
  • Networking: Similar to other virtual events, users are able to participate in real-time interactions, asking questions, sharing insights and forming online connections with ease.  
  • Sharing Knowledge: Whether you choose to host or participate in an audio event, it allows you to share your expertise and establish yourself as a thought leader on the platform. 
  • Time-Efficient: Unlike traditional webinars, audio events are generally shorter in duration, making them more time-efficient for busy professionals to attend and engage with. 

How to host a successful LinkedIn Audio Event? 

If you’re considering hosting a LinkedIn Audio Event, here are a few tips to help: 

  • Choose Your Topic: The first step is choosing a topic that is relevant to your target audience and aligns with your expertise. If you provide valuable content through the audio event, you’re more like to attract participants. 
  • Invite Speakers: Audio Events are a great way to collaborate with industry experts and other professionals on the platform, bringing more depth to your online discussion. 
  • Promotion: You won’t get attendees if no one knows about your event so make sure to promote across your feed and encourage your network to share the event with their own connections. 
  • Engagement: During the event, create conversations! Encourage active participants to ask questions and share their thoughts, keep the conversations flowing and manage your time effectively. 

LinkedIn Audo Events have added a new dimension to professional networking. They offer an accessible, engaging, and time-efficient way for professionals to connect and share knowledge across their networks. 

So, whether you’re a seasoned professional or a recent graduate, consider leveraging LinkedIn Audio Events to expand your network and if you’re not sure where to start, check out our new mini-course here.

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