Sales Navigator is where salespeople go if they want to prospect on social media. The basic prospecting features on LinkedIn are extremely limited in comparison to Sales Navigator. LinkedIn has stated, when salespeople use the platform, on average they have:
+17% higher win rates when saving leads to Sales Navigator
+42% larger deal sizes when using Sales Navigator to connect with decision-makers
+15% more pipeline when using Sales Navigator to find customers
Making the premium sales tool, and the salespeople using these tools, marginally more successful than the basic user.