Everything You Need To Know About LinkedIn Sales Navigator InMail
Did you know, LinkedIn Sales Navigator InMails are 2.6 times more effective than cold emails? They are seen
Lerryn Martin's Articles
Get Personal With Your Social Selling In Five Steps
The internet and social media have become the ultimate social selling tool in recent years. With a global pandemic on our hands, it’s also been a vital life source to
How To Create a Message Your Leads Won’t Ignore
If you want to message leads and have them take note of what you have to say you need to apply effective tactics. Tactics to grow meaningful connections and garner
How To Become a Paperless Business
Whilst we’re still living through a pandemic, many businesses have taken their operations online. This has already meant a switch to less paper-based methods to get things done. Online documents
Top 2021 LinkedIn Stats and Why They’re Important
LinkedIn is a great platform for connecting with business professionals old and new. You can build upon existing relationships whilst focusing on generating new leads simultaneously. It’s definitely not the
6 Signs Your Learning Culture Needs A Revamp
Establishing a learning culture within any company is important. If you’ve noticed unproductive staff or low office morale then it could be due to a disconnect somewhere in your learning
Pathmonk Presents Podcast: Dean Seddon on Being Consistently Visible to the Right Customers
Our very own CEO and Founder, Dean Seddon, recently appeared on the Pathmonk’s Presents Podcast to talk about how to stay consistently visible to the right customers! Pathmonk’s Presents is
4 Reasons Why You Need A Learning Structure For Your Business
Whether it’s conscious or subconscious each organisation has its own learning culture. This is directly due to the kind of teaching your team gets from those in leadership positions. It’s
7 Tips To Make Your LinkedIn Company Page Even Better
LinkedIn is such an essential element of any B2B marketing strategy that it’s important to get it right to increase brand awareness and create maximum engagement. Because what does it
4 Things You Need to Know About SEO To Sell Online
Nailing your SEO is the key to being seen online. If your website isn’t optimised properly for search then your customers aren’t going to be able to find you which
How Social Selling Reinvented Cold Calling
Whilst it’s still utilised by some professionals, cold-calling has fallen out of favour. This is mostly due to the accessibility and wealth of tools that digital platforms can afford us