Building a strong personal brand online is more important than ever before. It’s become essential for establishing your professional influence online and standing out in a competitive landscape. As artificial intelligence (AI)

In the world of marketing, positioning strategy refers to the strategy a business adopts to create a unique identity and image for its products or services in the minds of

I’ve seen more shitty social selling than most people have had in hot dinners. Just recently, someone shared their message copy with me for their outreach and it was truly

Are you a coach, consultant, or someone who sells their knowledge? In today’s noisy world, it’s crucial to effectively market your business to establish credibility and set yourself apart from

Don’t just wing your sales calls. You need to ask good questions to have a positive sales call. It’s not just about breaking the ice and diving in, you need

IGAKI Content: Your Secret Weapon for Attracting Dream Clients on LinkedIn. “Ikigai,” is a Japanese concept that translates to “a reason for being” or “a reason to wake up in

To get people to buy into you they have to believe you. The best way to create belief is through social proof. It’ll drive conversions, bring in conversations and establish

Every business relies on marketing to produce a steady, predictable flow of qualified leads. Content marketing in particular has become the promotional cornerstone for many businesses and when it’s done