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What Is Content Marketing and Why is it Important?

What Is Content Marketing and Why is it Important?

Content marketing is a way to promote your business over social media or blogging. 

The ultimate goal is to convert leads into paying clients. 

Unlike most forms of marketing, content marketing is much cheaper because you are either using free platforms for blogging on your website. Specifically, it costs 62% less than other forms of marketing. 

70% of people would choose learning about a company through a blog article than an advert.  

So why aren’t you using it?

Here are the 6 types of content marketing to get you started: 

1 ) Text 

A text is a post made up of writing and doesn’t include any links. This can range between a few sentences and long forms of text up to three paragraphs. This is great for short updates and should include a photo to enhance what you are saying. Think about how you can add value to your audience. What do they want to read? It doesn’t have to be just sales marketing. 

2 ) Images

Images should always have a caption, so your audience understands what it is about. Preferably, adding more text will help bring out your brand. Images are a good way to visually get someone’s attention as they are scrolling through their social media feed. The best images are your own ones that communicate your personal branding. 

3 ) Articles

You can create an article on your own blog or through LinkedIn’s hosted blog. Articles are great as you can both inform your readers on a topic you are an expert in, which will build thought leadership. (This is because your audience will trust your voice.)

4 ) Videos

Videos work so well on social media. People will watch these and look at images more readily than skim read a long text post. It all depends on your audience though, so make sure you have them in mind when you are thinking about what type of content marketing to post. Have a variety of different formats to keep your audience interested in your content. LinkedIn for example will inform you when the video has been uploaded. 

5 ) Shared Posts 

This kind of post is when you share someone else’s post so it appears on your feed. It will include the original poster’s name and you should make sure you add a caption to also promote your own take on the post.

6 ) PDF   

Uploading a PDF is a great format for a recent press release or an example of your business’s work. Like the video upload, LinkedIn will tell you “success” when it has been uploaded to the platform. Think of your social media profile as an opportunity to showcase your work in a portfolio style. 

A regular posting schedule will build:

  •  Attention and visibility to your profile/company page. 
  •  Build engagement. 
  •  Make you a voice of thought leadership, which will encourage trust in your network.

All three of these outcomes will result in more revenue for your business. 

When and How Often Should You Post? 

It depends on your audience, but we suggest posting everyday. This way you can build up your audience and increase your visibility.

Make sure it is at a consistent time and day throughout the week. This is because your audience will start to look forward to and expect your content if it is done well. 

Why Content Marketing is Vital to Your Business…

Content marketing is a great way to convert people into clients. 

91% of B2B marketers and 86% of B2C marketing use it in their marketing strategy.

The marketing arena is growing and social media is the forerunner for businesses who want to access more work. If you are looking to scale your business, social media is a great way to keep in contact with your clients and grow visibility for your brand. 

Dean Seddon

Dean Seddon

I've worked with some amazing companies from start ups to multi-nationals. I've also guest lectured at Universities in the UK. I'm the maverick that helps business solve their No 1 problem; How to convince more customers to buy.
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