TL;DR: Social Selling the inbound way is an attraction based marketing approach. Most social selling involves a mix of personal branding, content marketing and starting conversations. This approach is more
Most of the people I work with don’t want a flood of clients. They tell me straight up: two or three good ones a month is plenty, sometimes more than
TL;DR: The simple answer is yes, you can, however, Sales Navigator can help you find more qualified leads and manage them better so you avoid losing people or spending time
I work mostly with executive coaches, fractional leaders, and partners in law firms. Every one of them has a revenue target to hit, and almost every one of them says
Most of the people I talk to don’t want hundreds of clients. They want two, maybe three good ones a month. That’s it. If you’re selling your own expertise, not
I’ve been in business 25 years now, and the last 14 or 15 of those have gone into one specific thing: helping people get clients from social media without a
A lot of people are spending real time on LinkedIn and not getting the bang for the effort. I scroll LinkedIn every day; it’s my day job, helping people get
I started out in sales in 2004. I started teaching social selling in 2014. Here’s how I see the future of outreach and why relying blindly on AI sales outreach
Our new live intensive comes to Bristol, London and Manchester this September. We’re excited to announce the launch of Build Beyond Referrals: One Day Intensive, a new live training day
TL;DR: Your LinkedIn About section is a positioning and conversion tool, not a biography. Done right, it tells the algorithm who to show your content to and gives your ideal
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