14 Inspirational Business Quotes That Will Motivate You

14 Inspirational Business Quotes featured image

We all struggle to motivate ourselves from time to time and a simple phrase or an extra dose of inspiration can go a long way in business. It helps encourage you to take action, escape from your comfort zone and face challenges with ambition. We’ve put together a list of inspirational quotes from thought leaders around the world to help inspire you and spark new ideas to keep your business moving forward. 

“Always deliver more than expected” 

Larry Page, Co-founder of Google. 

If you deliver more than what’s expected of your business, the extra work will often impress your clients. The final results will be better than anticipated, creating a positive and lasting impression. 

“The most successful entrepreneurs I know are optimistic. It’s part of the job description.” 

Catherine Fake, founder of Flicker. 

It’s important to be optimistic. Believe that what you want to create is possible. That doesn’t always mean you have to be happy, but if you are having a bad day, believe there’ll be better ones to come. You don’t need inspirational quotes to adopt this mindset, but reminding yourself of key phrases can help you adopt a more optimistic way of thinking.

“Wonder what your customer really wants? Ask. Don’t tell.”

Lisa Stone, CEO of Blogher.  

It makes sense to talk and listen to your customers, it will help shape your business plans and how you can adapt. It can help gain valuable insights whilst getting to know a more personal side to your customers. 

“Do not be embarrassed by your failures, learn from them and start again.” 

Richard Brandson, founder of Virgin. 

Regardless of any mistakes or failures, if you’re able to overcome your concerns and move on, it shows true courage. Learning from mistakes can be a fantastic way to improve your business. 

“Success is going from failure to failure without losing your enthusiasm.”

Winston Churchill, politician and writer. 

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In business, there will be good times and bad times, but if you can remain cheerful and optimistic it is one of the best traits around. Facing challenges with a positive attitude can also make them easier to tackle. 

“An entrepreneur is someone who has a vision for something and a want to create.”

David Karp, founder of Tumblr. 

True entrepreneurs have a drive to create new and exciting products that will attract customers and build success. If you want to see a change in an industry, be that change and put your ideas out there. 

“The secret to successful hiring is this: look for the people who want to change the world.”

Marc Benioff, CEO of Salesforce. 

When you’re building a team, it’s important not to settle. Search for people who share similar values to you and your business, so you can enjoy working together with a common objective in mind. 

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” 

Colin Powell, politician. 

Nothing happens overnight and any successful individual has spent months or years of hard work to get exactly where they are now. It’s about being prepared, working hard and learning from any mistakes. 

“A business that makes nothing but money is a poor business.”

Henry Ford, founder of Ford Motor Company. 

Every business wants to succeed and see a profit but it shouldn’t always be about money. If you can make an impact beyond your revenue, you’ll have a happier business overall. 

“Success is the sum of small efforts – repeated day in and day out.”

Robert Collier, writer. 

Success can be big or small and can look different to every business. If you spend time focusing on the small, daily efforts it can create a significant difference to your businesses success. 

“The difference between ordinary and extraordinary is that little extra.”

Jimmy Johnson, sports player. 

It’s all about going that little bit further and offering business that’s past the point of ordinary. Sometimes it’s as simple as a follow up call or an extra tiny detail, but extraordinary work can go a long way.  

“Remember that not getting what you want is sometimes a wonderful stroke of luck”

Dalai Lama

We all know how it feels to struggle and not achieve what we hoped for, but hitting a brick wall can often have its benefits. Disappointment can make you stronger and more productive. 

“Listen to your customers deeply, or you will have none.”

Bryan Clayton, CEO of Greenpal. 

Listening to your customers and followers can help shape your business as their feedback will teach you ways in which to adapt your future plans. Simple comments can help your business thrive.

“There is only one success: to be able to spend your life in your own way.’

Christopher Morley, journalist. 

If you want to be successful, the most important asset is your happiness. If you can make changes in your life to live it exactly how you want, it’s the overall foundation to all other success. 

One of the key lessons to take away from inspirational business quotes is the mindset it allows us to adopt. A list of inspirational quotes without value is great for motivation. But, reading deeper into them and adopting them into your lifestyle has some very interesting results.

It can often be refreshing to read inspirational quotes from business leaders and we hope they have given you a dose of motivation to keep moving forward. If you’re looking to stay motivated throughout the rest of 2020 here are more quotes to keep your mind positive and productive.

Just remember to apply them to your everyday life to reap the benefits!

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The Best Way to Increase Your Following on LinkedIn

If you’re looking to make social selling work or become a thought leader on LinkedIn your end goal is probably defined by the numbers. How many connections you have or how much engagement your last post achieved it’s all defined as your online following. So, how do you increase this following and achieve the results you’re looking for? 

Increase Your Output 

To build any audience you need something that draws people in. Whether that’s a person, a long-running series of content or a product. To keep the audience engaged and growing you need to be continuously offering to them. Giving them a reason to follow you through showcasing your value. If you’re creative, and your output is building up art, writing a piece or creating a video over time you can keep your audience’s attention through updates. Then you can release your work to a warm audience eager to see what you’ve been working on. This method can also work with new ventures, rebranding and small businesses can use this to document their journey. It adds an extra level of authenticity and the realisation that the journey matters when it comes to your audience. 

Breakthrough Your comfort zone

If you’re going to get started with your following you’ll need to break through your comfort zone and start reaching people. This could mean reaching out to build up your connections or engaging with content and discussions. It’s almost impossible to gain real traction on LinkedIn without a little give-and-take engagement. Unless you’ve achieved some form of notability elsewhere you’re not going to immediately see thousands of views on every post. A few one-hit wonders may make you feel on top of the world for a moment, but that’s not a following. That’s one glimmer of what a real following can achieve. 

The Strength of Compound Action 

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A simple action over time can yield some amazing results, and that’s how you should view your presence online. There are methods and strategies to achieve some great results from day one, but for a real highly engaged following you need a lot of time to build yourself up. If you post every day, engage with everyone and put yourself in your audiences lives every day you will fall into their lives effortlessly. As long as some value is there in the relationship, no matter if it’s at a distance, those simple actions over time will achieve results. 

Do Not Take People for Granted

This is where most of us can go wrong when it comes to LinkedIn. We’ve networked, we’ve posted and engaged and unfortunately begun coasting. If your content becomes stale or you post-sales posts every day the engagement will fall and your audience will soon drop off. Posting every day for months can be tiring and inspiration can waiver. It’s inevitable. When those slumps hit you have to own them. Let people know how you’re feeling and move forwards. The worst thing you can do is continuously take the low-effort path. When you accept what’s happened, and battle through it you will increase your following instead of witnessing the death of your profile. 

The best way to increase your following on LinkedIn is by offering continuous value to your target audience. Getting started can be tough, but with a little bit of motivation every day, anyone can establish and build a strong following online. 

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Why You Need to Stop Selling Your Services

Why You Need to Stop Selling Your Services featured

We all want to sell our products and services. We want them to sell so much we spend thousands on hiring experts, advertising and social selling data. Now of course I’m using the collective “we” being businesses across the world. More customers means greater revenue and more opportunities. But, you should stop selling your services. Not altogether, just the method you are using right now. I’ll tell you why. 

Take a look at your current sales method… 

When you outright promote a product or service, where and how do you do it? Do you post on social media to the world and hope something trickles through? Or do you send targeted emails one after another from a trusted list of prospects? What most expert salespeople will tell you is timing is everything. You want to send an email that will be opened. You want to catch that CEO in his office on the phone. So, getting your message seen is priority number one isn’t it? 

Wrong.

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Your message is just as important as the method

You could have a million people look at your sales post and a fraction of them will look further. To make that fraction an impressive figure you have to get the message right. Stop selling your services as they are. Start selling your services in what solution they hold. If you simply promote your services by spelling out what it does, you’re limiting your audience by making them connect the dots themselves. The failings of this method are even more apparent when it comes to sectors which many people don’t have an intensive understanding, such as cybersecurity or finance. 

Let’s compare two phrases: 

  • My cybersecurity application blocks calls
  • Are you having troubles with nuisance calls? This application can immediately remove them. 

The first statement is simple. It tells us what the application does, but doesn’t tell us why we need that feature in the first place. You could add “protects your phone by blocking calls”, but that doesn’t go far enough in letting the audience know why it’s an appealing feature. 

By first raising the problem of having nuisance calls you’ve set up your problem, then by explaining what the application does to solve the problem you are selling its abilities. It’s the solution to all your phone-call problems. What this also achieves is highlighting a problem which the client may not know they have until it’s addressed. The stone in your shoe doesn’t bother you all the time, but if you know it’s there it can become an unavoidable pain. 

Now this doesn’t mean you can’t sell your services. This means you shouldn’t sell your services as they come out of the box. Delve deeper into the solutions your service holds. If you need help unlocking that potential solution we’ve got several products on the Maverrik store that can help you.

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The Do’s and Don’ts of Social Selling

The Do's and Don'ts of Social Selling featured image

When you boil down social selling, what you are trying to achieve is a strategy that has consistent success. It’s your killer pitch, your reliable data pool and something your business can rely on. However, certain pitfalls can slow everything down and throw your strategy out the window. Here are a few simple mistakes you need to stop making when it comes to social selling. Along with a few helpful tips to get you going. 

Mistake #1 You don’t have a strategy at all 

Social Selling isn’t simply broadcasting on social media and hoping for the best. This method dries up extremely fast if you just randomly send out sales messages without increasing your prospects, engaging with them or even talking to them without pushing for a sale. You have to set up your approach. You wouldn’t wing-it when it comes to selling to a major company, and social selling has that same potential. 

Tip #1 Expand your pool 

This tip is a no-brainer, but a lot of us can forget that the constant growth of your prospects is a requirement for continued sales. You can’t sell to the same client forever, no matter the longevity of your product or service. That killer contract could be a timebomb if your entire business depends on just one renewal. Who wants to live in that constant fear? No one. 

Mistake #2 You don’t value your leads time 

When you send an email on a Friday afternoon you understand that the person on the other side might not respond straight away. There are more people online at any given time than ever before, but that doesn’t mean they are always looking at their phones. So give people time to respond before the follow-up. Not giving people time to think only leads to frustration not sales. 

Tip #2 Create Engagement 

One of the most important aspects of social selling is the underlying rule that people are more likely to buy from those they know and trust. This trust can be created and nurtured through social media engagement. This means posting content that your audience sees everyday, so after some time they understand who you are and what you’re about. 

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Mistake #3 Telling people their problems 

There is nothing worse than false assumptions. Even if they aren’t assumptions at all no one likes to feel like they are failing. If you explicitly highlight a client’s problems there is a chance you will push their buttons with something they already know. Pride can also get in the way of this. More often not not, the person wouldn’t have noticed the problem act as if they did. To save face, they will fix the problem elsewhere. What you can do to circumvent this mistake is let them know what your company is working on… the solution to their problem. 

Tip #3 Have Genuine faith in your product 

Confidence isn’t just found in face to face communication. You can show confidence through a few things online. The speed of your replies and the choice of words you use can tell a lead a lot about your service. They might have special circumstances that need to be flushed out, but if you can’t simply say “yes, this is a great product”. You may as well not start the conversation at all. 

Hopefully, these tips will help inspire you to refine your social selling strategy, but if you need more help head over to our shop for full courses on how to build up your social selling empire. 

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How to Develop Your Business Communication Skills

How to Develop Your Business Communication Skills

Communication is the key to any relationship. Business communication is the key to developing productive relationships that help people collaborate and achieve success. As social interactions take a hit due to the current climate of the world, these skills are more important than ever when it comes to conducting business online, or over the phone. Here are a few tips to help you when it comes to business communication. 

First Impressions Are Key

There is a reason so many sales experts discuss conversation starters. As soon as you have a lead talk freely with you, there is an opportunity to source their needs and how your business can help them. Creating natural conversations can be tough without the right entry point and strategy. If your first impression is an immediate pitch it could dampen the relationship from the get-go. With every conversation being cast over with a heavy fog of “when is the sales pitch coming”. Like a jump-scare in a horror movie. You wait for it. Then after the dread kicks in, they hit you with it. Now no-one wants to be compared with The Exorcist, so don’t rush in unless you’re happy with ruining your reputation with that lead. 

Keeping On Topic

Small talk is fine. Excessive chatter isn’t productive. Break things down into smaller paragraphs and remove unnecessary waffle, jokes and otherwise pointless communication. There is nothing wrong with being nice and asking how someone’s day is going. But, going into extensive detail about off-topic issues may just harm the workflow and confuse whoever you are writing to. You should keep things friendly, but not personal during business communication. There are friends in business, but remember to differentiate between when you are talking about business matters and when you are discussing what movie you’re going to see next. 

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Formatting

One of the most overlooked aspects of written communication can be formatting. If you take one look at an email and immediately look away, you’re not going to take in everything. It also helps to bolden important information, underline aspects which need to be addressed and break paragraphs down into each element. Create a new paragraph when the topic changes, wherever you may be writing. You also need to remember the platform you are using, if you are writing an email you can go into more detail than you would within a message on LinkedIn. People generally sit down to read their emails but maybe on-the-go when checking their phones for a brief moment. 

Talk With Everyone

You’ll never know the true value of talking to someone unless you start. Just because whoever you are talking to doesn’t have a C-level role doesn’t mean they aren’t a valuable connection. You will benefit from talking to everyone. Time-management wise this sounds like a nightmare, but always be open to discussion. Even if it’s a brief conversation you could make a difference to their lives and they could gleam you with some words of wisdom that change your life. 

In essence business communication is just communication however, you look at it. Develop your soft skills, learn to listen, pick your moments and craft crystal clear emails. Most importantly keep it natural, and be yourself.

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Content Marketing Mistakes You Need to Avoid

Content Marketing Mistakes You Need to Avoid featured

It’s easier to get lost in content marketing. Creating content is a fun and creative process, but content marketing is different compared to crafting content. There is a larger purpose for what you are creating.  It may be for more engagement or possibly for an increase in sales. These goals can’t be achieved if you fall into these simple content marketing mistakes. 

Fake News

When someone clicks to watch your videos, open up an infographic or even reads an article they are already judging the validity of your point-of-view. It may not be their immediate goal, but these judgements happen subconsciously. Does this person, personality or company have my best interests? What are they trying to sell me? What’s the end goal for this piece of content? 

With the tired term “fake news” floating around the world, everyone is looking to cling to a trusted source. Sharing any news which is later found out to be untrue will hurt your character. It can be tough and even the largest media companies in the world will make the mistake of reporting without all the facts. So, before you begin reporting figures, retweeting reality stars or fueling fires take a look at your own sources, then research a few more. 

Content Marketing Mistakes You Need to Avoid how to spot fake news

This is the IFLA guide to spotting fake news. 

Infrequent Posting

This is a problem even the best of us can have, and it’s probably the biggest failure of most small business owners when it comes to designing their own content. You need a frequent schedule when it comes to posting, as all social media posts have an average shelf-life. The general consensus is that Tweets reach their majority of engagement after just 18 minutes. Followed by Facebook’s 30 minutes. Fortunately, LinkedIn has a relatively longer timeframe with 24 hours. Therefore you want to be posting every day in order to maximise your reach across all the platforms. 

Posting frequently can be time-consuming which is why many fail to do so, and the reason why social media managers can be seen popping up everywhere in larger companies and freelance workspaces. If you want to do your own posting, but have limited time you need to be smarter with your approach. This means planning ahead. Get a schedule together, think weeks ahead and generate a working system. 

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The Aggressive Sell 

Think about why you follow an account on social media. What was it that made you click on that like, subscribe or follow button? When I follow an account I think of what I will see from that account each day. If I follow a twitter account called “daily lizards” I know I’m about to see some lizards every day in my newsfeed. If I follow a company, I expect to see their content and insights each day. I want to know their professional opinions and news about their company, the industry and plans moving forwards. If I see them trying to sell their products to me every day, I’m going to leave. There is a reason ad-blockers exist. After years of advertising, people are sick of getting their lives interrupted by aggressive sales tactics. 

Ditch the daily pitch and consider what content you can create that will make you appealing to follow. Maybe a long-running series that people are excited to see each week, or maybe some interesting and discussion provoking stats only your company could generate. It’s all about the value your content could bring to them. Not the sale. Which is why your sales posts fail. Marketing isn’t sales. 

Content Marketing is one large branch of the social selling process. It can be easy to make mistakes. As it’s such an important element in the process, ensure you take the time to think it through. It’s tempting to rush into the sale because that’s the exciting part. But, don’t give in to instant gratification. Play the long game, develop a great content plan and generate a real social selling strategy that will grow your business. 

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Why You Shouldn’t Wait To Grow Your Business

Why You Shouldn’t Wait To Grow Your Business featured image

Many businesses could be currently looking at their current standing and resign being comfortable with where they are at the moment. Now more evident in the current climate with a recession looming over our heads. Alongside the virus still lurking around each corner of the world. Why take the risk to grow? What is the point of growing your business during this crisis? Well, I’ll tell you. 

Competition

As the clock ticks forwards for everyone to return to a, somewhat different, working environment; how we conduct business moving forwards will be a defining factor to beat the competition. With even the largest companies being pulled into submission by the current situation, the competition is going to be fiercer than ever. We all want to secure those contracts to keep our business on the front foot. To achieve this you need to be growing your business and show your companies desire to succeed. Without plans to grow and expand your current clients could be tempted to move to another company who are showing their desire to move forwards. 

Thankfully, there is a rousing battle cry of “we are all in this together”.  Although, when the dust settles it’ll be those who planned to move forwards who will be on the fast-track to recovery. This doesn’t, however, mean we shouldn’t help each other when we can. We’re inspiring action to beat complacency, not shady tactics. 

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Momentum

Growing a business starts with a strategy, the implementation and time for it to succeed. There are no overnight success stories for long term growth. The sooner you start a project the sooner you’ll see it come to life. So you need momentum on your side. You may not have a large team and have little resources, but there are many different ways you can seek growth without relying on these factors. You could take the time to upskill yourself and learn new techniques that may be pivotal to your success. All you have to do is seek them out. 

Mindset 

Business owners take on a lot of responsibility and as a result stress. This stress can cause burnouts, puts a strain on relationships and overall casts a shadow on everyone’s lives. If your team has a tangible method of measuring success, they know their work isn’t for naught. They are a part of something. Not just a cog in the system which could be replaced at any given time. Growth itself can showcase a company’s health and job security is a contributing factor for a lot of stress on your team’s daily lives.

Job Opportunities

Whilst growing your business may seem like a personal goal, it can also offer greater opportunities to everyone. Inside and outside your business. When a business grows there are certain tasks the owner simply can’t be a part of anymore. This simply goes down to time. Through the growth of your business you will see the growth of your team. Offering jobs to those who need a new challenge or those who need an opportunity the most. 

The current state of the world shows more people are looking for an opportunity to kick start their careers than ever before. So through the desire to grow your business you will earn the necessary resources to provide those opportunities. Growth isn’t all about profits. Sure it’s an amazing achievement turning your business into a million dollar company, and most struggle to do so. Growth can also and should be all about the people. Take an aspiring copywriter and build them into a published author. Take a green salesman and turn them into an accomplished sales director. Turn yourself into a founder and director that inspires people. 

Growth doesn’t need to be drastic for it to be successful. But room to grow and the mindset to seek business growth has to exist for the future sake of your company.

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Becoming an Influencer in just one hour

Becoming an Influencer in just one hour featured image

It’s amazing to think that a keyboard has the ability to change your life and all you need to do is hit the buttons in the correct order. With it you can become an Influencer in as little time as an hour a day. All you need to do is set yourself up correctly and you will have the ability to change the lives of countless clients, partners and business owners. So how do you do it? 

Consistently Update Yourself

The world changes quickly and the online world will change even faster than this. So you need to be constantly looking outwards for the next big thing. Then look inwards and tailor it to your approach. Not everyone is going to love your style forever. Therefore you need to transform your look every-so-often. A brand update can go a long way for gaining new clients, building your business and showcase yourself and forward thinking. 

Use the Social Golden Hour

Countless experts, gurus and marketing moguls will let you know for free that the time of day you post is important. It’s the simplest advice we can give. When you post is important. You want to post when everyone is online and searching for content. These social “golden hours” consist of early mornings, later afternoons and slow points of the weekend. The weekend can be largely hit-or-miss so you’ll want to focus on weekdays getting started. 

Thanks to social media algorithms changing your hour could look a lot different than others. You need to check your results regularly to understand when your audience is online and where your window of opportunity lies. 

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Create a routine

You will become an influencer for as little as one hour in your day if you have the right routine. A simple daily routine can look like this: 

  • Wake Up 
  • Source + Create news / content
  • Share your thoughts and views with your audience
  • Engage with comments 
  • Go about your day 

Your content is going to be the defining factor of your success so creating a bank of content to use for each morning ahead of time can save you a lot of time and give you a good boost of engagement if done correctly. 

Of course, your routine doesn’t always have to start at the beginning of each day, but it’s proven that posting early in the morning is useful for maximising engagement as many people start the morning by scrolling through social media to get ahead of what they may have missed whilst sleeping. 

You could implement schedulers, but many social media platforms aren’t fond of these tools being used on their platforms. It also removes your ability to engage with people as they interact with your content. The period between posting and the tail end of your engagement is vital to your growth. Social media automation itself goes against LinkedIn, Twitter and Facebooks terms of service. You can read more about that here. 
A lot of people struggle to achieve the figures they are looking for which is why training sessions can help navigate areas where many people trip up. At the end of the day, it’s patience and planning which help you achieve what you are looking for. Your journey to becoming the influencer will be shaped by your struggles and victories. So learn from each day and build upon yourself and your content. Giving one hour of your day to posting, reviewing and learning will make you a thought leader before you know it.

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How to change your LinkedIn Header Image

How to change your LinkedIn Banner Image featured

Your LinkedIn banner is placed above your profile picture on your LinkedIn and becomes a major part of how you are seen on the platform. As you draw people into your profile the first thing they will see is your banner. Which should be a beacon for who you are and your business. During the profile setup you are given the LinkedIn default header until you decide to customise it. Here is how to change your LinkedIn Banner

Create your Header Image

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First you need an image to put in your banner. The recommended dimensions for your header is 1548 Pixels Wide and 396 pixels height. Whichever you chose you must ensure not to go over the maximum file size of 8MB and the file type must be PNG or JPEG

Linkedin Banner first image

Be aware when using text within your banner. As your profile picture will be placed in the left hand corner of the image you should not place text in the sector. In this example the designers have purposely left this area uncovered. 

Linkedin Banner Profile with banner

In order to change your banner you need to click on the pencil icon to the right of the page next to More…

The Edit Intro section will appear which will give you the option to once again click the pencil icon. Click on the pencil icon on the banner image to begin changing your header. 

Setting linkedin banner image

Click onto “Change photo”, select your image from your hard drive and then click Apply to save your preference. You can Zoom and straighten your image, but if the dimensions are correct this will not be necessary. Finally click Save and your new header will be ready to be seen by your connections. 

If you looking to change your headers for all your social media pages check out our 2020 guide for creating successful media headers. For all things LinkedIn you can follow our list for Why Businesses should invest in LinkedIn Training. 

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Why Your Sales Post Failed on LinkedIn

Why Your Sales Post Failed on LinkedIn featured

When it comes to selling yourself and your business on LinkedIn you want to ensure you are doing everything you can to direct people in the right direction. Promoting your business on a platform formerly used for business growth and sharing our experience seems simple. But a lot of sales posts on LinkedIn fall flat of our expectations. Do you want to know the real reason your post failed to bring in any prospective clients? 

You post the same thing every day 

When you hear the same word over and over again it comes to a point where it can lose all its meaning to you. I can’t count the number of times the word Webinar has looked just plain wrong after typing it out consistently in a short period of time. Just like this phenomenon, your sales message can easily be lost if your audience sees it all day every day. Who wants to talk to a person who says the same thing every day. It would feel like talking to a robot rather than a person. So ensure your message is varied. Offer more than one selling point or aspect of your business. It can seem tough after you’ve found your niche, but believe me when I say there is more than one way to tell people you have the best service around. 

You don’t have an Engaged Audience

Social selling is all about building relationships and an audience. If no one has liked your last few posts this means that you don’t really have anyone looking forward to what you have to say. There is a reason people clink a glass before a speech. You need to garner attention before you go for a sales post. Maybe ask a question in one post and answer it with your product in the next. Or simply go commercial-free for a while before hitting your audience with a post about your business. 

Having an active audience is important for any successful business post. Think about why you would follow anyone on any platform. They offer you something in their content. Whether that’s ideas, humour or just their personality. A good rule of thumb is to ask yourself the question “would anyone want to engage with this?” before you post. Don’t panic about posting, but give it some thought. 

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You haven’t offered anything new

If you take a look at all the posts on LinkedIn boasting about being the number one brand in their sector they all have one thing in common. No one believes them. We live in times where best doesn’t mean best for everyone. We all have preferences with who we work with. A vast majority of the time we choose who is the best fit for us, not just who is the best. So you have to find your unique selling point and then market yourself to those it would appeal to. 

Alongside this, you have to make yourself stand out if you’re going to have a successful offering. Maybe use a limited time deal for those in your connection pool to give them something a little extra for being a loyal connection. If you Reward activity and time spent with you, it’ll give you a happy and engaged audience. 

Your Call to Action was too vague

Low effort can be seen a mile away on LinkedIn so it’s important to show everyone you’ve thought things through before you decided to make a post. Ensure your call-to-actions have clear directions and your contact information, weblinks, surveys etc. Are correct and easy to navigate. 

Ensure your profile is up to date so anyone interested in your offer is safe in the mind is coming from a reliable source. If you have a new business you are promoting and you haven’t even added it to your profile it could mean several things to your audience. 

There is nothing wrong with posting about your business. It’s a key point in social selling and shows you are proud of what you are a part of. The right sales post can completely transform your business when it reaches the right person. On the other hand it’s easy to fall into bad practice with them.

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