Implement Social Selling at Scale to Generate Leads, Meetings and Deals
HOW IT WORKS
Using A Three-Phase Strategy, 90-Day Roadmap and ongoing strategic & technical support, Maverrik will start up, integrate or redevelop your social selling strategy, with the aim of building a sustainable pipeline.
Start with analysing your customer base by identifying prospects who need your product or service. Decipher how you can communicate your value proposition to them across social and digital channels.
The sales team will have a clear strategy and understanding of how to turn their LinkedIn engagement into sales opportunities and leads.
Teach sales teams how they can generate their own leads and opportunities using content. So prospects have a need for your product or service.
You will then learn direct messaging strategies that will get you into conversations with your prospects that results in more meetings.
The team will be able to build a consistent, sustainable sales pipeline through regular social selling activity.
Then you will learn how to follow up and keep your prospects warm through the sales process by using strategic nurturing until the deal is finalised.
WHO WILL BENEFIT
MARKETING & COMMUNICATIONS
Y = The Client’s Pain
DM & CONVERSATION STRATEGIES
Using engagement as the leading sales tool, The Seven Steps take a prospect from being completely unaware of your business to an informed sales meeting in 7 simple actions.
The Seven Steps increases connection acceptance rate by 150% and message replies by 200%, building a rapport with your prospects and keeping them warm regardless of how ready they are to buy.
Introduction | Refining Your Value & Offering
Workshops & Training
The team will run through four hours of intensive training which will be split over two workshops. The workshop aims to give the team fundamental LinkedIn knowledge, covering the essential elements of creating a LinkedIn profile that converts such as Sales Navigator, Profile Optimisation, Content, Connection Growth and Creating Organic Conversations with Target Prospects.
Once the four-hour workshop is completed, each attendee of the programme will be given a 20 minute 1:1 session to help ensure their profile and content is optimised.
Implementing Your 90 Day Roadmap
Targeted Actions for Key Accounts and Conversations
This is where the implementation begins, with the aim of building a culture of continuous sales improvement. To ensure this happens, the 90-day programme includes a live group training session running through pertinent issues that could be slowing down the team’s progress, improving the team’s effectiveness at selling overall.
On three separate days, the team will be given a 15-minute plan-of-action call, which will set the team up for success, establishing and maintaining a consistent social selling habit. In addition, the team will receive regular 1:1 support to review their social selling, content and conversation activity. Sales teams will also have further support with asset ideas and creation.
YOU WILL RECEIVE
An hour-long company
training session each week
A regular team plan-of-action
(4 times a week)
Branded content created
by our in-house design team
Regular 1:1 support
from our strategy team
On-demand technical support
1:1 Design, Messaging
& Content support
WHO WE'VE WORKED WITH
Let’s have a call. Choose an option.
I’m interested in the
Velocity Enterprise Programme
how do I get started?
Need more information?
Talk to a member of our team to get more information about the
Velocity Enterprise Programme
The programme is readily available for large corporate teams of up to 25 people.
A Laptop/Desktop computer is preferred, alongside a secure internet connection for the 1:1 workshops and accessing LinkedIn.
Using a table system and through analysing posting, connections and meeting figures we can report on areas of success and improvement. An improvement which will be supported by our strategy team and reviewed in a regular team meeting.
Selling bigger contracts, appealing to high-level executives and social selling as a team requires more than a plan of action and strategy. Velocity Enterprise isn’t about suiting your business to the plan of action, it’s creating a plan of action for your business whilst training your team as dependable social sellers.