TL;DR: Social Selling the inbound way is an attraction based marketing approach. Most social selling involves a mix of personal branding, content marketing and starting conversations. This approach is more
Most of the people I work with don’t want a flood of clients. They tell me straight up: two or three good ones a month is plenty, sometimes more than
TL;DR: The simple answer is yes, you can, however, Sales Navigator can help you find more qualified leads and manage them better so you avoid losing people or spending time
I work mostly with executive coaches, fractional leaders, and partners in law firms. Every one of them has a revenue target to hit, and almost every one of them says
I’ve been in business 25 years now, and the last 14 or 15 of those have gone into one specific thing: helping people get clients from social media without a
A lot of people are spending real time on LinkedIn and not getting the bang for the effort. I scroll LinkedIn every day; it’s my day job, helping people get
I started out in sales in 2004. I started teaching social selling in 2014. Here’s how I see the future of outreach and why relying blindly on AI sales outreach
TL;DR: Your LinkedIn About section is a positioning and conversion tool, not a biography. Done right, it tells the algorithm who to show your content to and gives your ideal
If your team has Sales Navigator and isn’t booking consistent meetings from it, the answer is probably yes, but not the kind of training you might be thinking of. LinkedIn’s
If your sales team is posting on LinkedIn, sending messages, or reaching out to prospects but still struggling to win meetings and deals, social selling training may be the missing
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