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Should you put links in posts on LinkedIn?
One question dominates every LinkedIn strategy session: ‘Should I put the link in the post or the first comment?’ The short answer? It doesn’t matter. LinkedIn detects when you try
One question dominates every LinkedIn strategy session: ‘Should I put the link in the post or the first comment?’ The short answer? It doesn’t matter. LinkedIn detects when you try
People constantly ask me how to ‘crack the code’ of social media. They search for magic hacks, but the truth remains simple. The system exists to keep users on the
Everyone has a personal brand, but few people manage it deliberately. Most users post randomly and hope for the best. To win in 2026, you need a personal branding strategy
LinkedIn offers a powerful feature that most users completely overlook. The LinkedIn Services Page provides a direct way for potential clients to find you and send project requests. If you
LinkedIn now boasts 1.3 billion users, According to the latest LinkedIn user demographics from Statista. It is the ‘high-net-worth’ social media, offering a fantastic opportunity for growth. However, most people
The era of unchecked social media algorithm design is facing its day in court. This week in California, a landmark trial began that could redefine the liability social media companies
If you are worried that your sales team productivity is slipping despite a full tech stack and a steady stream of leads, you might be tempted to blame your staff.
If your sales team is complaining that marketing leads don’t convert, they’re probably right. But the problem isn’t the leads themselves; it’s a fundamental misunderstanding of the MQL to SQL
The traditional model of B2B cold outreach is dying. With response rates dropping 30% in recent years, many sales teams are finding that the tactics that worked in 2020 are
Dean Seddon, Kurtis Lee, and Martin Sherwood have just returned from a two-week trip across the United States. Delivering expert social selling training to more than 600 professionals. The energy
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