Category: LinkedIn

LinkedIn Training: What To Look Out For

There is a vast amount of LinkedIn Training courses you can find online. Presented in a wide variety of formats. You can ask google for LinkedIn training courses and you

A LinkedIn company page can be a valuable asset. You can use it to promote your products and services, network, recruit and build the reputation of your business. A successful company page on LinkedIn can come with so many benefits. So, how can you increase followers on your LinkedIn company page? Connections The most direct way of increasing followers is to invite your connections to follow the company page. You will need to be a super or content admin to do this. Simply go to the “Admin Tools” menu on the page and select “Invite Connections”. Each month, you can invite up to 100 people from your network to follow the page. Boosting your followers with your existing connections is quick and efficient. Employee profiles Make sure to utilise your employee’s personal LinkedIn profiles, too. Ask them to feature the company page in the “Experience” section of their profiles. As employees of the company, it is likely that some of their own connections will be interested in what you do, so linking them with the page will drive engagement and increase followers. Link to the page Take advantage of the traffic from your website by featuring a link to the LinkedIn Company page. You could do this as a hyperlink or even as a “Company Page Button”, a feature created by Microsoft that, when clicked, will instantly prompt to follow. You can also add a link to your company page in your email signature. This will show that you value the page as a form of communication. In either location, adding a link to your company's LinkedIn page will introduce it to other people in your network, who can become new followers. Content When you are looking to increase followers, take a moment to think: why would people want to follow my page in the first place? Sure, a few people might just want to support the company. But in general, it has to be providing them with some value. That’s where content comes in. By posting engaging content on your company page, you’ll not only maintain your current followers but drive engagement from others. When people are engaged by your posts, they can be converted into followers. Valuable content will entertain, teach or invite people to start a conversation. Or, preferably, all three. If you want to increase followers on your company’s LinkedIn page, you can utilise: Your connections Employee’s personal profiles Links Content Once you have strategies in place to increase your followers, make sure your company page continues to be a valuable and relevant space for them by ensuring you are posting quality content. This is the best route to success on your LinkedIn company page Featured Image

How to Increase Followers on your LinkedIn Company Page

A LinkedIn company page can be a valuable asset. You can use it to promote your products and services, network, recruit and build the reputation of your business. A successful

How Entrepreneurs Are Beating Major Brands on LinkedIn

Big brand status: what’s it worth? Not as much as you might think- at least not on LinkedIn. The spirit of entrepreneurship is all about pursuing new opportunities to achieve

How To Use the LinkedIn Featured Section

So, you’ve written something you’re really proud of…Now, what do you do with it? Have you considered the LinkedIn Featured Section? Not sure how to use it? I can help

How To Create a LinkedIn Live Event

If you’ve spent any time on LinkedIn, then you will have come across LinkedIn events and maybe even been invited to a few, too. A LinkedIn live event is hosted

How To Get The Funny Reaction on LinkedIn

Reacting to posts on LinkedIn comes in a few different formats, you can complete the classic like to a post or celebrate achievements. The complete list of reactions has now

Is Your LinkedIn Self Obsessed?

LinkedIn can be used as a great marketing tool, for you and your company. But to get the most out of the platform, there is one uncomfortable truth that you

How to Check Social Selling Index on LinkedIn featured image

How to Check Your Social Selling Index on LinkedIn

Naturally, we all like to see how well we’re doing. Whether it’s keeping score on your golf game, tracking your miles on a run or reviewing your figures on your

How to Become a LinkedIn Influencer

Let’s be honest…The term ‘influencer’ is one that makes many of us cringe. It’s a word we are both intrigued and discouraged by – you wouldn’t be reading this article

Best Times to Post on LinkedIn to Increase Engagement

On LinkedIn, timing is everything. Outside of LinkedIn, sometimes arriving late to a social event could gain you more attention. For some people, this is how they make an impact.

Category: LinkedIn

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