Author: Luke Tew

SEM, or paid search marketing, is the act of using pay-per-click techniques to boost search ranking. In the beginning, search engine marketing only meant just search engine optimization (SEO). Today,

With the millions of people who use Google every single day, it is no surprise that businesses turn to Google to generate leads. There is an incredible amount of information

Here are some digital marketing best practices from 2020 that are important for the future. These are the new trends and methods that are being used and recommended to companies.

Pay per click (PPC), also called pay per impression, is a popular internet marketing method used to generate targeted traffic to sites, where the advertiser only pays a publisher for

A proper sales strategy can facilitate your sales activities and ease your journey towards your desired goals much more quickly. Here are a few tips to help you create the

Internet marketing and Online Customer Acquisition Marketing (OCAM) are two completely different endeavours. Each with its own unique aspects of success and failure. Whilst one focuses on views the over

What is a good conversion rate in marketing? The conversion rate in marketing is one of the most important metrics for any business’s online presence. But only around 22% of

A Killer go to market plan always wins over any product that goes for it and hopes for the best. If you’re looking to design your business plan to successfully