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How To Create Your Online Customer Acquisition Strategy

Internet marketing and Online Customer Acquisition Marketing (OCAM) are two completely different endeavours. Each with its own unique aspects of success and failure. Whilst one focuses on views the over focuses on gaining new business. Let’s look at how you can create your own online customer acquisition strategy. 

What is OCAM?

OCAM is a business model that raises awareness of services and products offered online. By means of a website or social media sites such as Facebook, Twitter, YouTube, and LinkedIn. An online business that uses this type of strategy can have very low overhead. This is due to the company only needing to pay for interested parties.

There are many benefits to utilizing this approach, but there are also quite a few pitfalls. An online company that uses this approach to WAM is usually a service-based business offering a wide variety of products and services.


The most common way an online company works with this type of strategy is through purchasing ads. Mainly on a number of different websites. Once these advertisements are placed on several sites, the online business will begin sending visitors to these sites. These visitors are not necessarily the ones interested in the specific products and services the company offers. In fact, many times the visitor is just someone who was browsing the Internet looking for information on the product or service that the online business is selling. This is often the case for first-time visitors to one of these sites. 

An online business that utilises this strategy can take advantage of multiple avenues of on-line advertising. Including pay per click (PPC), search engine optimization (SEO), and social media advertising. This type of strategy requires the online business to be extremely patient, consistent, and persistent in its efforts. A business that employs this type of strategy will require the consistent monitoring of the results and an advertising budget to suit. 

Think Long-Term 

An online business that uses this approach to Web Traffic and Affiliate Marketing can enjoy a very high level of success because it allows them to market a wide variety of products or services to customers. In some cases, this can be accomplished in a matter of weeks. However, in other cases, they wait for weeks or even months. In these cases, the initial investment required is much higher than what a business can make using another type of marketing. It is important to carefully evaluate the cost versus the potential profit that one can get from each avenue of marketing.

Consistently Refine Your Strategy 

You can make a lot of money if you follow a good online customer acquisition plan. But if you are a “one-trick pony” your results will be much lower than your potential. It is important to find a balance between this and using other marketing strategies to ensure that you reach your desired goals. 

You need to be able to build a list of customers and find that balance between marketing and online customer acquisition. It is up to you to use different marketing methods to ensure that you reach all of your objectives. It is also important to do some research before you begin to implement any type of Internet marketing strategy because there are a lot of marketing strategies that have succeeded in the past, but are now obsolete. Following in the footsteps of others could lead you into a dead end. 

Luke Tew

Luke Tew

Head of Digital Media at Maverrik - Developing businesses with content.

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