The advice used to be simple: post every day. But LinkedIn has changed, and so has the answer.
Daily Posting Isn’t Necessary Anymore
Unless you’re actively trying to build a career as a LinkedIn creator, you don’t need to post daily.
The algorithm has evolved.
Posts now have a much longer lifespan.
What used to last 24 hours can now hang around for weeks, continuing to gain traction long after you hit publish.
This means you don’t need to constantly feed the algorithm to stay visible.
Quality and Relevance Beat Frequency
What matters more than how often you post is whether what you’re sharing is relevant to your target market.
Posting five times a week with generic content nobody cares about won’t get you anywhere. Posting twice a week with genuinely useful, relevant content will.
Stay On Topic
Here’s something many people miss: LinkedIn’s algorithm reads your profile and is looking for signals of deep expertise.
It wants to understand what you’re about so it can show your content to the right people.
If you post randomly about unrelated topics (marketing one day, crypto the next, then a recipe you liked) you confuse the algorithm.
It won’t know who to show your content to, and your reach will suffer.
Stay in your lane.
The occasional off-topic post is fine, but consistently posting within your area of expertise helps LinkedIn understand who you are and who should see your content.
A Simple Posting Framework
For most people, 2-3 posts per week is plenty. Mix up what you share:
- Lite, relatable posts These are the human moments. Observations, stories, experiences that your audience connects with. They build familiarity and likability.
- Useful content for your customers and prospects Share insights, tips, or perspectives that genuinely help the people you want to attract. This builds trust and credibility.
- Social proof and interest-drivers Case studies, results, testimonials, or content that shows what you do and why it matters. This helps drive interest in what you sell without being salesy.
This mix keeps your content varied, builds relationships, and reminds people what you’re about while staying focused on your expertise.
TL;DR
You don’t need to post daily anymore.
LinkedIn posts last for weeks now, not hours.
For most people, 2-3 posts per week is enough. Focus on sharing content that’s genuinely relevant to your target market: a mix of relatable posts, useful content for your audience, and social proof that drives interest in what you do.
Stay on topic.
Random posts confuse the algorithm and hurt your reach.
Relevance beats frequency every time.