Category: LinkedIn

3 Reasons Why You Need To Rethink Your LinkedIn Header

On LinkedIn, you need to optimise your profile as much as possible to ensure that you’re maximising your visibility. And as the largest part of your profile, your header is

Why It’s Important To Update Your Contact Information on LinkedIn

Outdated contact information on LinkedIn is like trying to network from the Bermuda Triangle. If you’re an avid LinkedIn user (and you should be) then you have probably been posting

3 Reasons To Update Your Headline on LinkedIn

I’ll make this quick…social media has shortened our attention spans. Even someone who enjoys reading 500+ page books struggles to read anything on a screen longer than a few sentences.

LinkedIn Messaging Tips To Get Higher Response Rates Featured Image

LinkedIn Messaging Tips To Get A Higher Response Rate

If we want your LinkedIn messages to have a higher response rate you need to think about how a conversation works. What triggered someone to engage with you? If you

Changing Your Name On LinkedIn and Why It’s Important

When it comes to LinkedIn the way you present your own name can be just as important as your job title or your headline. The best way to use LinkedIn

How To Create a Business Page on LinkedIn

If you want to grow your business on social you need social pages set up for your business. Even if you have a LinkedIn account having a dedicated page for

How to Create a Group on LinkedIn featured image

How to Create a LinkedIn Group Page

Haven’t you heard? LinkedIn groups are the place for professionals to be. More and more companies are creating their own LinkedIn groups to capitalise on having a contained audience.

How to Create a Company Page on LinkedIn

Are you looking to take your business to the next level? You need to create a company page on LinkedIn. Whilst LinkedIn is a great tool for growing your personal

LinkedIn Training: What To Look Out For

There is a vast amount of LinkedIn Training courses you can find online. Presented in a wide variety of formats. You can ask google for LinkedIn training and you will

A LinkedIn company page can be a valuable asset. You can use it to promote your products and services, network, recruit and build the reputation of your business. A successful company page on LinkedIn can come with so many benefits. So, how can you increase followers on your LinkedIn company page? Connections The most direct way of increasing followers is to invite your connections to follow the company page. You will need to be a super or content admin to do this. Simply go to the “Admin Tools” menu on the page and select “Invite Connections”. Each month, you can invite up to 100 people from your network to follow the page. Boosting your followers with your existing connections is quick and efficient. Employee profiles Make sure to utilise your employee’s personal LinkedIn profiles, too. Ask them to feature the company page in the “Experience” section of their profiles. As employees of the company, it is likely that some of their own connections will be interested in what you do, so linking them with the page will drive engagement and increase followers. Link to the page Take advantage of the traffic from your website by featuring a link to the LinkedIn Company page. You could do this as a hyperlink or even as a “Company Page Button”, a feature created by Microsoft that, when clicked, will instantly prompt to follow. You can also add a link to your company page in your email signature. This will show that you value the page as a form of communication. In either location, adding a link to your company's LinkedIn page will introduce it to other people in your network, who can become new followers. Content When you are looking to increase followers, take a moment to think: why would people want to follow my page in the first place? Sure, a few people might just want to support the company. But in general, it has to be providing them with some value. That’s where content comes in. By posting engaging content on your company page, you’ll not only maintain your current followers but drive engagement from others. When people are engaged by your posts, they can be converted into followers. Valuable content will entertain, teach or invite people to start a conversation. Or, preferably, all three. If you want to increase followers on your company’s LinkedIn page, you can utilise: Your connections Employee’s personal profiles Links Content Once you have strategies in place to increase your followers, make sure your company page continues to be a valuable and relevant space for them by ensuring you are posting quality content. This is the best route to success on your LinkedIn company page Featured Image

How to Increase Followers on your LinkedIn Company Page

A LinkedIn company page can be a valuable asset. You can use it to promote your products and services, network, recruit and build the reputation of your business. A successful

Category: LinkedIn

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