“Consistency is key.” It’s a saying that we’ve all heard 100 times over and it applies to a wide range of areas in life. But, it’s especially true when it comes to posting on LinkedIn. Don’t get me wrong, it can be hard to get into the habit of posting every single day, but soon enough, it will become part of your daily routine and you’ll soon start to reap the benefits. Who knows, you may even begin to enjoy it… But, there’s no point embarking on a journey to start posting every day if you don’t know why you’re doing it. So, here are three reasons for the importance of posting every day on LinkedIn. I know, you can thank me later.
Increase Your Average Views
In short, posting every day on LinkedIn will get your content in front of a lot more people. Why? Because the mysterious LinkedIn algorithm rewards consistency. I know, I know, let me explain…
Ok, let’s put it into perspective. Say you only post once a month or even a couple of times a year. Just for career updates or sharing relevant news, for example. Chances are that those posts won’t generate much engagement, because those posts won’t be reaching a lot of people. And even if they do, it’s likely that they won’t be your target audience.
It’s thought that only 3% of LinkedIn users share on a weekly basis. So, posting more frequently means you’ll be ahead of 97% of users. And that’s just posting weekly – image the stats for posting daily! So, if you want to increase your average views on your posts, posting daily on LinkedIn is a great way to do it.
Boost Followers and Connections
As well as increasing your average views on your posts, posting every day on LinkedIn can also boost your followers and connections.
Increased visibility on your content means your posts will be placed in front of (at least some of, anyway!) those who are interested in the info that you’re pushing out. That’s the first step. Then, those who are looking for a service that you provide or want more information will want to follow or connect with you to keep up to date.
Believe it or not, it really is that easy.
Fill Your DM’s and Get Leads
Those who have tried posting every day on LinkedIn have reported a sharp increase in DM’s about their product or services. Why? Because they’re giving little tidbits of information about their product or services in their posts. And we all know that teasers leave you wanting to come back for more…
But, it’s important to remember that you shouldn’t just post about your business. It’s something that we’ve gone into in another post here, but the long and short of it is that posting explicitly about your business will actually deter prospects away. They want to see variety – a mix of personal posts and industry updates, too. Then, your business’s posts will make even more of an impact because you aren’t giving too much away. Then, people will be much more inclined to message you to find out some more information. There’s your lead.
Posting every day on LinkedIn isn’t easy. It can be hard to come up with content every single day, especially content that will boost your engagement. But, it can be done. Try implementing a content schedule and bulk-writing some posts when you feel inspired. Or, when you’re feeling a bit business-heavy, add a personal post in the mix with a photo.
You’ll see the importance of posting on LinkedIn when you don’t do it. The figures, engagement and audience dwindle.
The key takeaway? Stay consistent.