Is LinkedIn Stopping Live Streaming?

Not exactly. But it is changing.

And it’s GOOD NEWS.

From 22nd June 2026, you cannot go live on LinkedIn without scheduling it first. No spontaneous broadcasts. No hitting a button and going.

LinkedIn put it this way: you can still go live on short notice by scheduling your event just minutes in advance.

So the option is still there. You just need to give it a title and a time first. That is the actual change, and it is not as dramatic as some people are making out.

Why LinkedIn is doing this

A few reasons, and none of them are surprising.

• Unplanned streams get no viewers: When nobody knows a stream is happening, nobody shows up. The streamer waits around, delays the start, and ends up talking to a handful of people. Scheduling gives the algorithm something to work with and gives your audience a reason to show up prepared.
• LinkedIn does not want to become Instagram: Some of the spontaneous lives on the platform were a mess. No structure, no topic, no real purpose. Forcing even a five minute planning window means you at least have to give it a title and a reason to exist. That is a good thing.
• LinkedIn wants you inside the platform: Most people streaming through Riverside or Streamyard do not even need to log in. They broadcast and disappear. LinkedIn wants the planning, the promotion, and the audience building happening on LinkedIn. That makes sense from their side.

The opportunity most people are missing

While everyone is debating this change, most people are missing the bigger point. Live is one of the most underused tools in social selling and one of the highest return activities you can do.

I have done weekly lives for six years. Every one scheduled. And we worked out recently that each live generates around $12,000 within 30 days. Within 12 months that climbs to $27,700 per live.

That is not from selling on the stream. There is no pitch, no offer, no close. It comes from the trust live builds and the conversations it starts.

Here is why it works.

When someone watches you live, something different happens compared to reading a post.

• They hear your tone.
• They see how you handle questions.
• They watch you think on your feet.
• That is a completely different level of trust.

It is the closest thing to being in the room with someone without actually being there.

Posts build awareness.

Lives build belief.

Belief is what turns a follower into a conversation and a conversation into a client. The replay keeps working too. It sits on your profile after the broadcast ends. People find it days or weeks later. One live can start conversations for months.

Most people avoid live because it feels uncomfortable. That discomfort is exactly why it works. Anyone can write a post. Not everyone will show up and talk openly about what they know for an hour. That willingness to show up is what separates the people who build real trust from the people who stay invisible.

What this means for you

If you are already scheduling your lives, nothing changes. If you were going live with no plan and no audience, this change will not hurt you. You were not getting much from it anyway.

And if you have been putting off using live because it felt too spontaneous or unpredictable, this is actually a good nudge.

• Pick a time. Invite your network.
• Show up.
• Talk to your audience.

The bar is lower than you think.

One extra step before you go live is not a problem.

It is probably what most people should have been doing all along.