If you are frustrated because your daily activity isn’t translating into sales, it’s time to audit your LinkedIn lead generation strategy. The platform has fundamentally changed, and those who continue to rely on the ‘post-and-hope’ model are being left behind.
If you’ve been posting consistently and seeing nothing come from it, you’re not imagining things.
The days of content being a reliable driver of leads are over.
Why Your Current LinkedIn Lead Generation Strategy is Failing
I saw this coming back in 2019, I was telling people in my workshops that organic reach was dying. I thought it would be dead by 2022. It lasted longer than I expected, but when LinkedIn rolled out their algorithm changes in 2025, it finally nose-dived.
For a long time, I relied on content too. Then it stopped working. If you’re seeing high views but zero messages, it’s likely due to the structural issues we covered in why your content isn’t converting. You have to move beyond just being ‘seen’ and start being ‘felt’.
Here’s what I see now.
My posts might bring me 7 or 8 leads per week. My newsletter and LinkedIn events bring me 60+ real, hot leads every week. That’s not a small difference. That’s a factor of 10.
Long-Form Content: The Factor of 10 in Your LinkedIn Lead Generation Strategy
Short form posts get scrolled past. People see them, maybe engage, then forget about you.
Long form is different. A newsletter lands in someone’s inbox and notifications. An event gets someone to register, show up, and spend 30 minutes with you. They experience your expertise, they hear how you think. They see whether you understand their problems.
People want to experience your expertise before they buy. As Gartner’s research on B2B buyer behaviour indicates, buyers now prioritize self-service, high-value digital experiences, like webinars and events, over traditional sales pitches or generic social updates.
One good long form piece can do the work of 100 short form posts. Because depth builds trust in a way that a quick post never will.
What to Do Instead: Events Over Daily Posting
If your posts aren’t working, don’t just post more. And don’t start firing out pitches either. That’s not the answer.
Start with a LinkedIn event. It’s the fastest way to generate leads. Focus it on a specific pain point your audience has. Not a product demo. Not a company overview. A problem they want solved.
Everyone can get 100+ people to register for a pain-point focused LinkedIn event within 30 days. I’ve seen it happen repeatedly with clients who had tiny audiences.
Newsletters work too, but they take longer to build. Events give you leads now. Newsletters build an asset over time. Ideally you do both, but if you’re frustrated and need results, start with an event.
The Mistake People Make
The mistake is thinking content will come back. That if you just keep posting, the algorithm will reward you eventually.
It won’t. The game has changed.
Posts still have a role. They keep you visible. They support your other activity. But they’re not the lead engine anymore.
Events and newsletters are.