I’ve spent 14 years on LinkedIn.
I’ve trained over 150,000 people in 11 countries.
And the single most common problem I see in B2B sales teams is this: the reps are active on LinkedIn, but none of it is converting to pipeline.
Not because they’re lazy. Not because LinkedIn doesn’t work for their sector.
Because there is no system.
Every rep does something different. There is no consistent approach to finding the right buyers, starting conversations, or moving those conversations to a call. Teams looks busy. Activity happens, but it doesn’t translate into calls or pipeline.
We built the Social Selling Pipeline programme to fix that.
Not by teaching reps more tips. Every team I’ve worked with over the last decade has increased their call booking rate with my programme. Not because they discover some sales secret – because sellers can see progress and change in response rates.
Unlike most sales coaching programmes you build pipeline in real-time.
Here is what the programme covers, who it is for, and what it delivers.
Who this is for
The Social Selling Pipeline is for B2B sales and business development teams who are active on LinkedIn but generating nothing from it.
If this sounds familiar, it is the right programme:
- The team is on LinkedIn but pipeline reviews are short and uncomfortable
- Sales Navigator licences are being paid for with no measurable return
- Reps have no consistent process for finding and targeting the right buyers
- Outreach goes out but replies are rare and conversations go nowhere
- There is no team-wide rhythm; activity depends on who feels like doing it that week
- Rep profiles read like CVs, not pages that speak to a buyer’s problem
The programme is commissioned by the leaders accountable for fixing it. If you are a CRO, Sales Director, VP of Sales, or Marketing Leader watching this play out in your team, this is built for you.
The best fit is a B2B company with a sales team of 5 to 50 reps, already on LinkedIn, likely with Sales Navigator, and a pipeline gap that pushing more activity has not fixed.
What the programme covers
The Social Selling Pipeline closes the five gaps that stop sales teams booking meetings from LinkedIn. This is not a training programme that reps attend and then apply later. The learning and the implementation happen at the same time. Reps are building real pipeline from week one.
- Targeting: Reps learn to identify and prioritise the right buyers on LinkedIn, not just accumulate connections. Every rep leaves with a defined target audience and a method for finding them consistently.
- Outreach: We build a repeatable outreach framework around your specific buyer. Not a generic script. A structured sequence your whole team follows, that gets replies because it is relevant.
- Sales Navigator: We train the team to use Sales Navigator properly. Building targeted lists, tracking buyers, using it as a pipeline tool rather than an expensive search engine.
- Social selling habits: We create a daily and weekly rhythm so pipeline activity happens consistently. Not as a reaction to a thin forecast. As a discipline.
- Profile optimisation: Every rep’s LinkedIn profile is optimised to speak directly to a buyer’s problem. When a prospect checks them out, the profile builds credibility before the first message is sent.
What’s included
Everything is delivered directly to your sales team.
Here is what the programme covers:
- Live training sessions for the full sales team across eight weeks
- Sales Navigator training covering targeting, list building, and daily use
- A custom outreach framework built around your specific buyer
- LinkedIn profile optimisation for every rep
- A social selling playbook the team keeps and uses after the programme
- A manager briefing so the system is reinforced in one-to-ones
- Ongoing support to embed the system after the final session
What changes for your team
Reps do not wait until week eight to see results.
Because the learning and the implementation run together, calls start getting booked during the programme. By the time it ends, your team has a system they have already proven works.
Reps know exactly who to target. They have an outreach sequence that gets replies. They are using Sales Navigator daily to find buyers who are in the market. They have a consistent rhythm that does not rely on management pressure to maintain. And they have a profile that works for them before the conversation starts.
Teams who had never booked a meeting from LinkedIn are booking two to five meetings per rep per week within weeks of joining the programme.
Book a discovery call
If your sales team is on LinkedIn and not generating pipeline from it, the next step is a 30-minute discovery call.
We will look at where the gaps are in your team and whether the Social Selling Pipeline programme is the right fit.