If you are a marketing manager, the pressure to deliver a measurable LinkedIn marketing ROI has never been higher. With organic reach for brand pages shrinking, you need a strategy that turns ‘followers’ into ‘revenue’.
Leadership wants results.
Followers, engagement, leads. But growing a company page organically is harder than it looks.
The algorithm favours personal profiles over brand pages. Organic reach keeps shrinking. And proving ROI on social activity feels like guesswork most of the time.
You’re expected to deliver results, but the platform isn’t making it easy.
That’s where we come in.
Delivering Evidence-Based LinkedIn Marketing ROI to Leadership
Inside the Accelerator, we focus on four things that matter to you and your leadership team:
- Engagement growth. More people interacting with your content. Comments, shares, conversations. This is the metric that shows your content is landing and tells the algorithm to show it to more people.
- Follower growth. Building an audience of the right people. Not vanity numbers to put in a report, but genuine potential customers who fit your ICP.
- Leads. The number leadership actually cares about. We help you turn your LinkedIn activity into a pipeline of conversations with people who want to hear from you.
- Evidenced ROI. Data you can take to your boss. Clear tracking that shows which content drives results, what’s generating leads, and how LinkedIn is contributing to the pipeline. No more “we think it’s working.” You’ll know.
All organic. No additional ad budget required.
A Sustainable LinkedIn Marketing ROI Strategy for Company Pages
We build a plan with you. Not a generic playbook. A strategy based on your company, your target audience, and the goals you’re being measured on.
The plan covers how to use all of LinkedIn’s features to achieve your goals:
- Content strategy for your company page. What to post, when to post, and how to create content that actually gets engagement.
- LinkedIn newsletters to build a subscriber base you can nurture and report on. Every subscriber is a lead you can reach directly.
- LinkedIn events to generate leads with registration data you can pass to sales. One 30 minute webinar can produce dozens of qualified leads.
- Our Long Form To Short Form AI production system to create content efficiently. One piece of long form content becomes weeks of posts across LinkedIn and other platforms without burning out your team.
Our AI production system creates weeks of posts from a single piece of content. This is a practical application of AI skills training that allows your team to stay visible without the creative burnout.
Employee advocacy to extend your reach through your people. Your employees’ networks are bigger than your company page audience. We show you how to activate them without making it feel forced.
People trust ‘regular employees’ far more than brand spokespeople. As the Edelman Trust Barometer shows, employee advocacy is the most powerful lever for improving your LinkedIn marketing ROI.
We map out what to use, when to use it, and how it all fits together into a system you can actually run.
Implementation Support for Maximum LinkedIn Marketing ROI
Then we support you through implementation. This is where most training falls short. They give you ideas and leave you to execute alone. We work alongside you. Our team gives feedback on what you’re posting and helps you troubleshoot when something isn’t landing.
I’ve used this approach to host over 200 LinkedIn events and capture more than 80,000 leads. We show you how to run the same playbook for your company.
You’ll also be alongside other marketing professionals facing similar challenges. What’s working for them might work for you. What they’ve tested and failed at saves you time.
Once your system is running, it takes 2 to 3 hours per week to maintain. You’ll have a repeatable process, not a scramble for content ideas every Monday morning.
TL;DR
The Accelerator helps marketing managers grow their company page followers, engagement, and leads organically. We build a plan with you covering content strategy, LinkedIn newsletters, LinkedIn events, our Long Form To Short Form AI production system, and employee advocacy. We support you through implementation, not just hand you a course. You get clear ROI you can report to leadership. Once set up, it runs in 2 to 3 hours per week.