No. They’re totally irrelevant.
Why Hashtags Don’t Matter on LinkedIn
LinkedIn’s algorithm has evolved significantly.
It no longer needs hashtags as signals of what your content is about, it can read your post and understand it.
The algorithm now decides in real-time what your content is about and who it’s relevant for, without needing you to label it with hashtags.
What actually determines your reach is:
- How quickly your post gets engagement (likes, comments, shares)
- Who engages with your content and how their networks interact with it
- The quality and relevance of your content to your audience
A brilliant post with no hashtags will massively outperform a mediocre post stuffed with hashtags every single time.
But Everyone Uses Them?
Yes, and most people are wasting their time.
It’s a hangover from when hashtags were more prominent on social platforms, and from advice that’s now outdated.
People keep doing it because they see others doing it, not because it actually works.
What Actually Matters
If you want your LinkedIn posts to perform well, forget about hashtags and focus on these things instead:
Write engaging content – Posts that make people stop scrolling, think, laugh, or want to comment will always win.
Spark conversation – Ask questions, share insights, tell stories. Content that generates comments gets pushed to more people.
Post consistently – Regular posting keeps you visible and builds momentum with the algorithm.
Engage with others – Comment on other people’s posts. Build relationships. LinkedIn rewards active participation.
Final Thought
Stop worrying about hashtags. They don’t move the needle.
Spend that energy writing content people actually care about, starting real conversations, and showing up consistently. That’s what gets results on LinkedIn.