Category: Thought Leadership

Social Selling Campaigns
LinkedIn
Dean Seddon

Social Selling Campaigns

Marketing teams face more pressure than ever to prove that LinkedIn drives revenue. While content goes out and followers accumulate, the sales team often remains hungry for actual leads. Our

Read More
Social Selling Pipeline
Company Pages
Dean Seddon

Social Selling Pipeline

I have spent 14 years on LinkedIn and trained over 150,000 professionals across 11 countries. The most common problem I see in B2B sales teams is simple: reps stay active

Read More
LinkedIn Professional Networking: Why the Haters are Right
LinkedIn
Dean Seddon

Why Do Some People Hate LinkedIn?

If you have ever cringed while scrolling your feed, you have probably wondered if LinkedIn professional networking is still worth the effort. While the platform has its downsides, from performative

Read More

Join the newsletter

Subscribe to get our latest content by email.

Reveal the LinkedIn game plan that works best for your business.