For many people, yes. Your LinkedIn profile is often more important than your website.
The Question Most People Forget to Ask
When small businesses pour time and money into their website, they often forget to ask one crucial question: how are we going to get people there?
A beautiful website means nothing if nobody visits it.
And getting website traffic is harder than ever. With AI changing how people search and find information, organic traffic is becoming increasingly difficult to generate.
Meanwhile, your LinkedIn profile already has traffic.
In my case, around 300 people visit my LinkedIn profile every day. That’s 300 opportunities to make an impression, build trust, and start conversations. Your profile isn’t just a placeholder.
For many people, it is your website.
Where People Actually Look You Up
When someone hears your name or sees your content, where do they go first? Most of the time, they search for you on LinkedIn. It’s quick, it’s familiar, and it’s where they already are.
Your website might be beautifully designed, but if people aren’t visiting it, that doesn’t matter. LinkedIn is where the attention already is.
Your Profile Does the Selling Before You Even Speak
Before someone agrees to a call, replies to your message, or accepts your connection request, they look at your profile. They’re asking themselves: who is this person, what do they do, and can they help me?
If your profile doesn’t answer those questions clearly and quickly, you’ve lost them.
A strong profile builds trust before you’ve even had a conversation. A weak profile creates doubt.
When Your Website Still Matters
Your website isn’t irrelevant. It has its place.
Serious prospects who find you on LinkedIn will check out your website.
But they’re not using it to learn about you for the first time. They’re using it to validate you. To confirm what they’ve already seen on your profile. To do their final due diligence before reaching out.
Your website supports the decision. Your LinkedIn profile is where that decision starts.
Get Your Profile Right First
If you’re spending hours perfecting your website while your LinkedIn profile is an afterthought, you’ve got it backwards.
Your profile is where people form their first impression. It’s where they decide whether to engage with you or scroll past. It’s where trust starts.
Get that right before worrying about anything else.
TL;DR
For many people, especially small businesses, your LinkedIn profile is more important than your website.
Websites are hard to drive traffic to, and AI is making that even harder.
Your LinkedIn profile already has visitors. Serious prospects will check your website, but they’re using it to validate you, not discover you.
Your profile is where the real work happens. Make the most of that opportunity.