You’ll find plenty of articles claiming Tuesday at 8:47am is the magic moment for LinkedIn success.
The truth is far simpler and more useful.
Timing Matters Less Than You Think
LinkedIn posts now have a much longer lifespan than they used to.
A good post can continue gaining traction for up to three weeks, meaning the algorithm keeps serving it to new people long after you hit publish.
This means obsessing over the “perfect” posting time is largely a waste of energy.
Consistency Beats Timing
The best time to post is a time you can stick to consistently.
Why? Because your audience follows activity patterns.
If you want to build a loyal following, they need to know roughly when to expect you.
If you’re constantly shifting your posting times, morning one day, evening the next, skipping days in between you’ll struggle to build that reliable audience who looks forward to your content.
Pick a time that works for your schedule and commit to it.
Why Many Creators Post Between 7am and 9am
You’ll notice a lot of LinkedIn creators posting early in the morning, typically between 7am and 9am local time.
This isn’t because there’s magic in those hours.
It’s because many creators use outbound engagement with other creators to get initial traction on their posts.
Posting early gives them time to comment on other people’s content and build momentum before the workday takes over.
If that’s not part of your strategy, don’t feel pressured to set your alarm for 6am.
What About Weekends?
Weekend posting can actually work really well particularly during summer months or when the weather is good.
There’s often less competition in the feed, and people browsing LinkedIn on a lazy Sunday morning may have more time to read and engage with your content.
Don’t write off weekends automatically.
Test it and see how your audience responds.
TL;DR
There’s no universally “best” time to post on LinkedIn.
Posts can gain traction for weeks now, so timing is far less critical than it used to be.
Pick a time you can consistently stick to, as this helps build a loyal audience who knows when to expect you. Many creators post between 7am and 9am to support engagement strategies, but if that doesn’t suit you, it doesn’t matter.
Weekends can work well too, especially in good weather. Consistency trumps timing every time.