Is your LinkedIn company page looking a little lifeless? Is it time for a revival? We all know the importance of keeping your LinkedIn page active and up to date. But it can be challenging to get back on your feet if it’s been sat dormant for a while. So, do you think you could use some help reviving your LinkedIn company page?
LinkedIn has over 303 million active users, making it the most popular social networking site for business professionals. Your company page will be the first place any prospective employees or clients will head for information so it’s important to keep it active.
Here are 5 tips for you.
Update Your Branding
The way you brand your company on LinkedIn influences external business professionals to engage with your content. Maybe you need to update your profile picture or header. Or perhaps you need to focus on creating content that accurately reflects your company.
Consistent Posting
To boost visibility on the platform, it’s encouraged to post consistently. When you think about your morning routines, often it involves checking your phone. This means posting at least once daily between 8 am and 10 am will offer optimal engagement.
Consider WHAT You’re Posting
It’s great to start posting daily, but that won’t necessarily get you the results you want. You now need to consider what you’re posting. Did you know that including links in your posts boosts engagement by 45%? We are visual creatures, so tailoring your content with that in mind is key.
Think of LinkedIn as a Marketing Tool
Don’t use your LinkedIn company profile as an ‘About Us’ page. You can achieve the same results using your personal pages About section. Instead, think about it as the most effective marketing tool your company has on hand. You can move your audience to take action with your business by connecting and interacting with others.
Remember Your Personal Account
Updating your personal account with content from your company page is always a good idea. It shows others that not only are you an active user of LinkedIn, it also encourages possible clients to get in touch with you.
It may seem like there’s a lot to remember to help revive your company account page, so let’s summarise.
The top 5 ways to revive your company’s LinkedIn page are:
- Update your branding to suit what your company represents.
- Be consistent in your posting, making sure to post at least once a day between 8 am and 10 am.
- Make sure you’re posting the right content that will ensure engagement.
- Remember LinkedIn is a marketing tool, use it for creating connections.
- Don’t forget you can use your personal account to boost your company page’s visibility.
So now you know how to breathe life back into your LinkedIn profile, what’re you waiting for? Get started today and bring in some business!
