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The Best Time to Post on LinkedIn for Maximum Engagement

The Best Time to Post on LinkedIn for Maximum Engagement

When people first start posting content on LinkedIn they consider a few things. What should I post, who’s going to see it and when should I post. What is the best time to post on LinkedIn to increase my engagement? When is my audience online to see my content? Well, there are numerous studies to try and figure this out, but there is something they share in common. 

Posting Early in The Morning

When you take a look at social media schedulers like Hootsuite, Buffer or Sprout Social they all gravitate towards a certain timeframe. They say the best time to post on LinkedIn is 8 am- 10 am. That is your two hour period to capture the most engagement. The theory behind posting early in the morning is based on routine. 

When you wake up in the morning the first thing you do is look on your phone through the numerous notifications you’ve received. Especially for those people who are active on social media. These are the people you want to reach, especially if you’re looking to increase your engagement. LinkedIn’s algorithm props up those posts that have a lot of engagement. It keeps people on their platform and is well received, so they naturally want to promote it on the site. Posting early in the morning allows those people to engage with your post quickly, and the more people which engage the further reach your post will have. 

Posting on a Wednesday

Another key takeaway from the vast majority of studies on posting time is Wednesday. The middle of the week is where posts thrive, with many office workers across the globe looking to social media during a slow day. It may have something to do with the world waking up after a long Monday or Tuesday. But, Wednesday seems to be the optimal time to post on LinkedIn for Maximum engagement. 

For Monday and Fridays, you’ll see a sharp drop in your daily engagement. Monday you’re bombarded with emails and Fridays you’re looking to wrap up work, heading into the weekend. These are the days to avoid your best posts. 

Looking at the data the best time to post on LinkedIn for maximum engagement is Wednesday 8 AM – 10 AM 

How Often Should You Post? 

We recommend posting at least once a day, (and so do Buffer), in order to build and maintain a following. There is no point in optimising the time you post on LinkedIn for more engagement if your audience isn’t growing in the meantime. Frequent posting and connecting will help grow your audience and will give you more engagement. 

Think of Your Audience When Posting 

There are a lot of members on LinkedIn for different reasons, but one thing we have in common is that we’re human, so these posting times need to reflect this. If you and your audience share the same timezone, don’t post in the middle of the night. Think about your audience, what they do, and how they will use social media. Unless your target audience is night-shift workers your post isn’t going to reach the right people.

Luke Tew

Luke Tew

I'm Maverrik's Head of Digital Media. You may remember me from such videos as Sales Fails, Maverrik Live and Board-game Reviewers Gone Wild.
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