When people first start posting content on LinkedIn they consider a few things. What should I post, who’s going to see it and when should I post? What is the best time to post on LinkedIn to increase my engagement? When is my audience online to see my content? Well, there are numerous studies to try and figure this out, but there is something they share in common.
So, what are the best times to post on LinkedIn?
9 AM Tuesday – Wednesday
According to studies from social schedulers such as Hootsuite, 9 AM on Tuesdays and Wednesdays are the best days to post on LinkedIn. These days have the highest engagement rates, with Tuesday being the best day overall. With LinkedIn being the biggest B2B platform, weekdays will see more traction as businesses and their teams will be online at their desks. With marketing teams scouring for inspiration and salespeople prospecting on the platform.
Here is a full breakdown for posting days and times that see the most traction…
| Monday | 11AM |
| Tusday | 9AM |
| Wednesday | 9AM |
| Thursday | 2PM |
| Friday | 8AM |
| Saturday / Sunday | 6AM |
Morning and Afternoon
The best times to post on LinkedIn are in the morning between 8:00 am and 10:00 am and in the afternoon between 2:00 pm and 4:00 pm. Even if you miss the chance to post at the optimal times, posting during these times ensures that your content is seen by your audience during their work breaks or when they are checking their LinkedIn feeds.
Avoid posting on weekends and holidays
Weekends and holidays are the worst times to post on LinkedIn. People are usually not active on the platform during these times as they are away from work and busy with personal activities.
How often should you post?
We recommend posting at least once a day, (and so do Buffer), in order to build and maintain a following. There is no point in optimising the time you post on LinkedIn for more engagement if your audience isn’t growing in the meantime. Frequent posting and connecting will help grow your audience and will give you more engagement.
Posting frequently on LinkedIn can also help increase your reach and engagement. Try to post at least once a day during peak engagement hours to keep your audience engaged and updated.
When you start building an engaged audience those same people will be waiting for your next post. When you get a good amount of interaction within the first hour your reach will improve as the social platforms algorithm will see your post as good enough to promote outside your network and beyond.
Posting at the right time on LinkedIn can significantly impact the visibility and engagement of your content. Once again, Tuesday and Wednesday are the best days to post, while mornings and afternoons are the best times. Avoid posting on weekends and holidays, and aim to post frequently to keep your audience engaged.
Work Out Your Best Time To Post
You may have international audiences or specific markets that wake up at certain times of the day. So relying on the optimal time for everyone may not work in your favour. To work out the best time for you in particular you’ll have to post for two weeks at different times and view your analytics. Social platforms such as Youtube will show you when you’re audience is most active. On LinkedIn, you’ll have to rely on your own data. After a day go back to your posts and clock the results. Note when you posted and the effect it had on your post. Start with the times above to boost your engagement, but also check if you’re leaving an audience out by posting at certain times. The times listed above as the best times overall, but if your market isn’t in your time-zone or specific events that influence those people being at their desks or on their phones you need to tailor your posts to those times.