Think back to the last time you went past an empty billboard. They often advertise that the space is free and how many people it could reach, right? Well, that’s essentially what your LinkedIn live header is, too. Just on a smaller scale. It’s a space that boasts so much potential, but many users don’t realise how to maximise it to its fullest potential. So, I’ve rounded up a few things that go the extra mile to make your LinkedIn live event header stand out and grab the attention of your audience. It’s free marketing, after all!
Branding, Branding, Branding…
Stick with me on the billboard idea. When you look at a billboard, what’s always featured? Sure, there’s usually a product. But, the product is no good without branding. It lets people know who the product belongs to, which then lets them find out where to go to find out more information.
The same goes for your LinkedIn live header. The reasoning is two-fold: it’s helpful for both prospective and current clients. Including your logo, signature colours and text on your LinkedIn live event lets your current audience recognise your event if they haven’t already been made aware of it, but it also targets your prospected audience. It gives them the information they need to go ahead and research you, your brand and your work themselves. They’ll probably check out your LinkedIn profile, too. Straight away, you’ve efficiently reached a new audience without leaving them guessing who you are or what it is that you do.
Short But Sweet
It’s really important to not give too much away about the event in your LinkedIn live event header. It’s the live event itself that’s going to include all of the useful information, anyway.
The general rule of thumb is to only include the necessary information needed to draw people in. This is usually the fact that it’s a live webcast, the title of the live event and a short tagline that will appeal to your audience. It’s kind of like a hook, in literary terms. Something to bring your audience in, to read the description of the event and ultimately, sign up to attend. At the end of the day, you want people to actually show up, right? So, keep it short and sweet.
Make it Memorable
There are plenty of ways to make your LinkedIn live event header memorable and stand out, but you don’t want to overdo it.
Bold text, appropriate graphics and bright colours are great ways to do this. Bold text and bright colours will grab the attention of your audience who are scrolling through their feed and a graphic will be able to give an indication of what the live event will be about. It’s a no-brainer if you ask me.
Remember: you want your LinkedIn live event header to still align with your company’s brand. So, your safest bet is to use colours from your colour palette and graphics that make sense to your audience, brand and niche. This way, you’re well on your way to making your LinkedIn live event header stand out.
If you want to change your LinkedIn live header after it’s been posted, you just have to follow these simple steps. Click ‘Show All Events’ on your company page, on the right-hand side. Then, click on the event that you want to change. Click ‘Edit’ next to the ‘Invite’ button below the title. Click on the pencil icon, located on the top right of your current header. Here, you can upload your new image and adjust it if necessary. Then, click ‘Save’ and you’re all set.
