If you’re looking to win clients fast, social engagement on LinkedIn might be the best move you’re not using yet.
No pitching, No spamming, No playing the algorithm lottery.
Just genuine engagement that starts real conversations with the right people.
This is the Social Engagement path. And if you follow it properly, it works – whether you’re a solo coach or running a multi-million-pound sales team.
Why This Works (And Lazy Selling Doesn’t)
Look in your inbox.
It’s probably full of sales pitches you didn’t ask for. Messages from strangers you’ve never interacted with. Irrelevant offers that don’t even apply to your business.
It’s noisy out there.
The problem? Most people are lazy with social selling. They want easy wins, no effort, and instant results.
We both know that doesn’t exist.
Social Engagement flips the script. It’s not about chasing or pitching – it’s about showing up, building familiarity, and opening up conversations in a way that feels natural.
It’s relational – not transactional.
And it works.
One of my clients has generated over £15 million in new business using this approach. No ads. No funnels. Just solid process and consistent action.
What Is Social Engagement on LinkedIn?
Social Engagement is the process of building relationships with potential clients through micro actions on LinkedIn.
We’re talking:
- Thoughtful comments
- Smart likes
- Strategic shares
- Genuine interaction
Over a couple of weeks, you slowly build presence, familiarity, and curiosity – until the point where reaching out for a conversation feels completely natural.
No pressure. No push. Just people responding to someone who feels human and relevant.
Of course, if your profile doesn’t back that up, you’ll lose them fast. Here’s how to optimise your LinkedIn profile using ChatGPT so you’re ready when people click through.
Here’s the Process
Let’s break it down:
- Define your target group – up to 100 people max.
- Over 1–2 weeks, engage with them in a light-touch, non-pitchy way.
- Mix in comments, reactions, shares – whatever gets you on their radar.
- Build familiarity over 6–8 touchpoints.
- Once they’ve seen your name a few times, reach out for a friendly, direct conversation.
This kind of social engagement on LinkedIn isn’t just light interaction—it’s a structured path to build trust and spark real conversations.
You’re not cutting to the chase, you’re not trying to ‘close’, you’re simply starting a human conversation and seeing if there’s a fit.
The Key: Laser Focused Targeting
Here’s where people mess this up:
They try to engage too broadly. A scattergun list of SaaS founders, cybersecurity execs, and manufacturing CEOs all lumped into one group.
The problem?
Each of those people has different priorities, pain points, and language. That means you’ll end up constantly tweaking your messaging, your approach, and your follow-up – making the whole process far more work than it needs to be.
Instead, keep your group tightly defined.
Target 100 people who share the same role, business model, or industry. That way, you can streamline your process, reduce variables, and execute far more efficiently.
How Effective Is Social Engagement on LinkedIn?
Is there a perfect message? No.
Is there a fool-proof method? Also no.
Every prospect is different. Every conversation is unique.
But when you follow this process – consistently and correctly – you can expect 5–6% of your prospects to book a meeting.
That’s 10–12 high-quality, targeted conversations a month.
Now compare that to cold pitching, which averages a pathetic 0.06% response rate.
No contest.
Don’t Miss This Part of Your LinkedIn Engagement Strategy
You need to track it.
Without tracking, you’ll either forget who you’re engaging with, or waste a tonne of time going round in circles.
That’s why we give our Accelerator clients access to GoggleCRM.com – a simple tracking system built specifically for this process.
Because once you start doing this properly, the only bottleneck will be how well you can manage and follow up.
With the right system in place, this method is fast, low-key, and incredibly effective.
Want to Build This into Your Business?
Inside the Social Selling Accelerator, we’ll show you exactly how to:
- Define the right audience
- Build your engagement flow
- Start conversations that convert
- Track it all in a way that saves time and gets results
Whether you’re a fan of content, webinars, or outreach – this path works well on its own, or paired with any of the others.
If you want to turn LinkedIn into a consistent source of high-value conversations, Social Engagement might just be your next move.
Pick your path. Build your system. Win the right clients.
