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How to Use Social Selling As a Small Business

Every business owner needs to be using social selling, especially a small business. I know many successful business owners who do not have the money to hire a traditional advertising agency, and they don’t need them. All they need is the knowledge of how to use social selling. 

Many small business owners fail to promote their business using traditional advertising campaigns. They spend too much money, with nothing to show for their efforts. Within a year, they’re demoralised and/or bankrupt. Thankfully social network sites are free, so you can build a brand and promote your business very easily, with very little monetary risk. 

Getting Started 

So first you need to join the best social networking sites for your business. Then create a profile and start selling. Make sure you correctly set up your profile so your business is easily identifiable and you’ll be able to post content easily. 

Next I recommend, (if you don’t already have one) you create a blog or website that is based around your business and features articles that are relevant to your products or services. Make sure you write interesting articles and provide useful information to your readers. You want your customers to come back to read more of your articles.

Build Your Network 

If you don’t have a large following, you’ll have to try a lot harder to generate interest in using social selling as a small business. If this is the case you need to find another way to attract customers. You may want to offer incentives for people to engage with your content or follow your company. This can be a little as a gift voucher or access to your services. You want to build your networks as quickly as possible. 

If you are new to the world of social media marketing and just starting you may want to focus on just a couple of networks. Once you gain some experience in the field you can expand to more networks and then on to other niches. It is easy to become overwhelmed if you try to do everything at once. Start with a few networks and learn how to market your business properly before jumping into a new network.

The reason for multiple networks is to hit each potential use of your product or service. Some may be avid fans of your work and others may just incorporate little aspects of it for another purpose. If you talk to each of these people then you’ll have a broader reach and this will lead to improving your sales. 

Paid Services 

Finally, if you are using a paid service to promote your business, you need to learn alongside the service you are using. Understand how the work is done and learn what does and doesn’t work. Ask questions and try to uncover the secrets to optimising your social selling, as a small business learning is the most important aspect of your growth.

Social marketing as a small business can be very effective if you put in the effort to make it work.

Luke Tew

Luke Tew

Head of Digital Media at Maverrik - Developing businesses with content.
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