Good. “What if someone doesn’t like what I post?” “What if people disagree with my ideas?” If you’ve ever wrestled with those thoughts, you’re not alone. Many creators struggle with how to share your opinion online without fear. But the truth? If no one ever disagrees with you, you’re not saying anything worth listening to.
But here’s the truth: if no one ever disagrees with you, you’re not saying anything worth listening to.
Disagreement isn’t the enemy. Indifference is.
Most people tiptoe around their content like they’re afraid to upset the algorithm gods – or worse, Karen from accounting who they haven’t spoken to since 2008.
But playing it safe is the fastest way to stay invisible.
You’re not the BBC, your posts are not new stories. They are your updates – your perspective. You find an audience by sharing what you believe and people will align with you.
Will everyone agree? Of course not.
Let me be clear – your audience doesn’t grow because you’re agreeable. It grows because you’re clear. And that clarity starts when you learn how to share your opinion online without fear.
And clarity comes from having a bloody opinion.
In fact, the way to NOT build audience is to worry about being liked.
Being liked causes you to dilute your message. It subtly influences you to sit on the fence.
You know what happens to people who sit on fences.
Now, I’m not telling you to become the next Andrew Tate (God forbid). You don’t need to be controversial for the sake of it. But you do need to stand for something.
Because people engage for three reasons:
- They know you and feel connected to you.
- You make them feel something – joy, anger, inspiration, whatever.
- You share a strong opinion they agree with – or want to challenge.
That’s it. That’s the game.
The best content isn’t bland advice with a Canva graphic attached. It’s the post where you say: “Here’s what I believe. Here’s why. And if that ruffles feathers? Fine.”
Your job isn’t to please everyone. It’s to attract the right people by standing for something real.
If that feels scary, start small.
Don’t launch into a full-blown manifesto. Just start telling people what you believe and why it matters. Disagree with a trend. Push back on a popular opinion. Say the thing everyone else is thinking but too scared to post.
Being bold doesn’t mean being a jerk. It means being real.
Mark Manson talks about this in The Subtle Art of Not Giving a F*ck — how caring less about being liked is the path to saying something that actually matters.
It’s scary. Your mind will go into overdrive imagining the worst case scenario.
You’ll start trying to over-explain yourself.
Justify yourself.
And then you lose people.
No need to ask questions. No need to share their opinions in the comments.
You’ve made a thesis rather than shared a perspective.
But it gets easier.
The more you do it, the easier it gets. And soon you’ll stop worrying about who disagrees – and start noticing who shows up because of what you said.
If you want to build trust, authority, and a following of people who actually care what you say?
Speak your mind.
Because lukewarm content won’t get you paid.
Want to get better at how to share your opinion online without fear and build a bold voice?
Check our our Epic Content Masterclasses.