How Smartlinks Will Boost Your Social Selling Performance

Everyone and their mother wants to boost their social selling performance on LinkedIn. Why wouldn’t they? LinkedIn presents a wealth of opportunities for businesses, from entrepreneurs to fully-fledged CEOs. But, many people have been looking for hacks or mysterious tips and tricks to do so. What if I told you that you didn’t need hacks or shoddy how-tos to boost your social selling performance? What if I told you that the answer can be found in your Sales Navigator profile…

Smartlinks essentially allow you to easily package and share content from within your Sales Navigator workflow. It’s a smarter way to understand buyer engagement whilst utilising your content. But, if you want to know how utilising Smartlinks can boost your social selling performance, then sit tight…

Stay Organised

Everyone loves a good old list. Well, so does Smartlinks. 

Smartlinks allow you to easily package content into one link without leaving your workflow – I know, it’s pretty much unheard of! So, let me put it into perspective. You know your sales content? Your pitch desks, product overviews and other bits and bobs? Well, Smartlinks lets you quickly and efficiently bundle it all together into one trackable link that can be shared from any channel. That includes messages, email, chat etc. Smartlinks allow you to stay organised at all times, so you can put your effort into boosting your social selling.

Understand Your Buyers

Let’s be real. Every business wants to understand what its buyers want, but not everyone knows how to go about it in the best way to maximise their content. 

Utilising Smartlinks lets you understand how buyers are engaging with your content. I know, that’s a broad statement. And, you’re probably thinking: Well, doesn’t LinkedIn analytics let me do the same exact thing?

Well, Smartlinks gives you real-time insights into how your audience is engaging with your content. You can track viewing behaviour and gain insights into what your prospects and customers are most interested in. This then lets you determine interest, create personalised follow-up messages and identify other necessary stakeholders in the decision-making process. Even better? You can even stay up-to-date with alerts when someone views your Smartlinks. Using Smartlinks in this way will let you understand your buyers like never before – so, your social selling performance goes through the roof.

Manage Engagement

Now, onto the pièce de résistance.

With Smartlinks, you can manage teamwide buyer engagement, too. How? Using their new Usage Reporting metrics. This tool helps teams scale buyer engagement by watching two Smartlinks-driven metric trends. These metrics look at the number of Smartlinks each user has created and the number of total views for Smartlinks created by each user. This gives you and your business some really helpful insight, some of which you’ll be able to leverage when boosting your social selling performance. 

Want to know how to find Smartlinks? It couldn’t be easier to find. They’re available to you in the Smart Links tab at the top of your Sales Navigator homepage. So, go on, give it a go! Use your smartlinks and boost your social selling performance. Let me know how you get on.