Let’s be honest – everything’s already been said. There are no secret formulas left hidden in a cave. Every topic has been Googled, blogged, vlogged, and turned into a 60-second Instagram Reel with trendy music. So naturally, the question becomes: How do I avoid sounding like everyone else online?
“What the hell do I even say that hasn’t already been said?”
Here’s how do I avoid sounding like everyone else online – without forcing originality.
Here’s the truth that’ll set you free,
You don’t need to say something new.
You need to say something true – from your perspective.
Because that’s what makes the difference.
The content that cuts through the noise isn’t necessarily new information. It’s a familiar truth, delivered through a real experience. Your experience.
That moment you had with a client. That mistake that taught you more than any podcast ever could. That small win that felt forgettable to you – but would feel life-changing to someone else.
That’s your angle.
Your stories, Your tone, Your rhythm, Your timing. No one else can replicate it – and that’s exactly why it resonates.
Because people don’t learn from information. They learn from context. From relevance. From someone who’s lived it, not just quoted it.
#1 Depth is louder than novelty
We often confuse originality with usefulness.
But most of the time, your audience isn’t looking for a new idea – they’re looking for the right idea, said in the right way, at the right time.
They don’t need innovation. They need permission.
To try again, To believe something differently, To take the next step they’ve been avoiding.
And your personal experience can be that permission slip. Not because it’s ground-breaking – but because it’s grounded.
#2 What’s obvious to you is powerful to them
One of the biggest reasons coaches and creators feel stuck is this, they undervalue their own insight.
You’ve lived with your lessons for so long, they feel too obvious to be valuable.
But the internet is full of people who haven’t walked that path yet. To them, your “simple truth” is a breakthrough.
That system you refined over years. That mindset shift that changed how you see your work. That reframe that helped you get unstuck.
That’s what people need. Not the next trend. Not the latest hack. Just you – two steps ahead, sharing how you got there.
#3 You don’t need to be the expert – you need to be the example
If you’ve been waiting to “earn” the right to speak because you’re not the top voice in your industry, let this be your permission to stop waiting.
Your job isn’t to have all the answers. It’s to share the ones that helped you.
You’re not writing for everyone. You’re writing for the version of you from two years ago.
And that version of you doesn’t need a guru. They need a guide. Someone real, Someone relatable, Someone who remembers what it felt like to struggle with the thing they’re now helping others through.
That’s why you don’t need a perfect bio. You need a lived-through message
#4 The more you try to sound original, the less you sound like yourself
Here’s the paradox. The harder you try to “stand out,” the more generic your content usually becomes.
Because you start looking around. You mimic the voices that are already winning. You tweak your tone to fit the feed.
And in doing so, you sand down the very edge that would have made your work memorable.
The best way to stand out isn’t to be louder, wittier, or more clever. It’s to be more you.
The stuff you say off the cuff in client calls? That. The rants you go on when no one’s watching? That. The words you use in real conversations, not content? That.
So what do you actually say?
Say what you’ve lived, Say what you know deeply, Say what you’ve felt and tested and paid the price to learn.
And say it like you would to someone who needs it, not someone who’s judging it.
Because someone will hear your story and finally get the message they’ve read a hundred times before.
Not because the message was new.
But because this time – it came from you.
Your content doesn’t need to be original.
It just needs to be honest, It just needs to be lived, It just needs to be yours.