Are you interested in B2B content marketing strategies but not sure where to start? In this article, we’ll give you a brief overview of what content marketing is and share some simple strategies to help you get started.
What is Content Marketing?
Content marketing is a way of promoting your brand, services and message through various forms of content such as articles, podcasts, image carousels and YouTube videos. The goal of content marketing is to increase brand awareness and keep your brand top of mind so that when it’s time for your audience to make a purchase, they think of your brand first.
Content marketing strategies can differ between B2C and B2B businesses. In the B2C world, the end goal will be more transactional, like an advert for a product. Whereas in the B2B world, it’s more about building awareness and trust to book more meetings with prospects so you can start the buying process.
5 Quick Content Marketing Strategies to Get Started Today
- Create a series of videos
Create a series of videos explaining an element of your business in simple terms to showcase your knowledge. Take a big question, break it down into little questions that answer the big question and tie it all together in a series of videos. Host it on YouTube, add them to a playlist and drive people to that playlist.
- Create a podcast
Create a podcast where you talk about what you do in detail and offer insights on relevant topics. You can get guests by outreaching to professionals through social media, record remotely through Google Meet or Riverside, and break the podcast down into short-form video content pieces that all link to the main episode on YouTube. For audio podcasts, you can host on free sites such as Castbox or Podbean and drive new listeners through social media.
- Create a newsletter
Create a newsletter full of useful blogs, updates, lead magnets and links. Send your newsletter to your email list weekly to help keep you top of mind and nurture your list so they’re engaged with you. You can even offer direct calls and sales in these newsletters to drive business. You can also host newsletters on Medium or LinkedIn if you want a place for people to view all your content at once.
- Put on a webinar or audio event
Put on a webinar or audio event diving deep into a topic that your audience are interested in. Get members to sign up for a webinar based on a designed outcome or topic your target audience is interested in. You’ll be able to have direct, live one-to-one engagement with your audience and use their feedback to create more content.
- Post on social media
Post on social media to feed all the strategies that came before it. Your content lives and breathes on social media, so learn what works on which platform and you’ll drive more engagement for your brand.
Tools to Make Content Marketing Easier
Content marketing is probably the most effective way to reach potential new customers without having to spend any money in the process. The only thing you pay is time, but there are a lot of ways to make creation, analytics and optimizing easier.
Here are some tools to make your life easier
- Using schedulers such as Buffer or Agora Pulse
- Keyword tools like Ahrefs and SEMrush
Once you start and have a bank of content you can refine, make things easier for yourself by repurposing what you have. Keyword tools will show you where the traffic is going for certain words and phrases so you can tailor your content and schedulers will… schedule.
How to Measure the Success of Your Content Marketing Strategy
You’ll know if your content marketing strategy is right when you can answer yes to all these questions
- Do you feel like you’re using your time effectively on social media?
- Are people asking the right questions that qualify them as potential customers?
- Does the engagement match the number of new leads?
Content marketing is a powerful way to grow your business and reach new customers. By sharing your expertise and providing value to your audience, you can establish yourself as a thought leader in your industry and build trust with potential customers. The strategies we’ve outlined in this article are easy to implement and can help you get started on your content marketing journey. Remember, the key to success is consistency, so keep creating and sharing valuable content with your audience.