Why it’s time to start using LinkedIn events in your business

When you start using LinkedIn events in your business you’ll see it’s one of the most powerful tools for businesses online.

They’re the perfect place for businesses to reach and engage with their target audience, whilst increasing visibility and credibility online.

Not only are they a great way to showcase your expertise, they provide opportunities to have real conversations with potential prospects and can generate inbound leads for your business.

Here are just a few reasons why it’s time to start using LinkedIn events…

LinkedIn Events are Cost Effective, Increase Engagement and Boost Reach

When it comes to events, many believe that in-person events are the key way to form personal connections with their prospects. 

But… 

Since the pandemic, the move to online events has changed the way businesses approach marketing resources and a lot are taking advantage of LinkedIn. 

Despite in-person events coming back with full force, businesses want a more cost effective way to host them.

Not only are LinkedIn events free for anyone to use, but they offer the same, if not more, opportunities to connect and engage with potential prospects. 

Unlike in-person events, you’re not limited to one set location. 

When you create a LinkedIn event, you can target specific audiences based on locations, industries, job titles etc, allowing you to reach the people who are more likely to be interested in your product or service. 

Hosting the event online ultimately means a wider audience are able to attend and the ability to easily share content around the event increases the reach of both your event and your business. 

You also have the ability to engage with that audience beyond the actual event. Attendees are free to comment and create discussions that can be followed up, creating ongoing engagement and building on those all important relationships. 

LinkedIn Events Strengthen Your Personal Brand 

When you start using LinkedIn Events you will see it’s a great networking opportunity for building relationships. But, they also do a fantastic job at establishing your brand within your industry. 

Did you know, LinkedIn is the biggest social network for professionals? 

Which means LinkedIn events let professionals get social and learn from one another, regardless of their busy schedules. 

The breakthrough of webinars has shown that events don’t need to be time consuming and you don’t need to block out hours of your day to attend/host them. 

By hosting and promoting events on LinkedIn, you’re positioning your business as the go-to in your industry whilst building on your businesses reputation. 

You have the opportunities to share valuable information, insights from your business and position yourself as a thought leader without the limitations that can come from in-person events. 

It’s also very natural to build a community and form connections on LinkedIn so incorporating events into that community can be an effective way to increase your brand’s visibility. 

LinkedIn Events Really Can Generate Leads

LinkedIn is not only a platform for professionals but it has also been rated as one of the most trusted social media platforms.

So, it’s no surprise that when you start offering your network valuable information, they’re more likely to generate leads for your business. 

One benefit of hosting an event on LinkedIn is the ability to promote your event before and after, through notifications and relevant content. 

By utilising the free resources available, you’re able to build up trust with your attendees and create anticipation around the event. The follow up process with potential prospects, after the event, then becomes a whole lot easier, increasing your chances of securing a sale. 

When a LinkedIn event is done right, you’re not only able to have a more effective follow up, it also makes it easier to understand what worked well and what didn’t.

Checking in on analytics such as attendance and engagement can help you ro measure the success of the event and make changes for future marketing strategies. 

Are You Ready To Take Your Events Online?

LinkedIn events are here to stay and they can be a great way to get yourself known on the platform and become a go-to expert in your field. 

They give you the opportunity to reach and engage with prospects on a wide scale and can be a valuable free tool for any business.