LinkedIn has a feature that most people don’t know about. It’s called the Services Page, and if you’re selling services, it’s worth paying attention to. It’s basically a way for
LinkedIn now boasts 1.3 billion users, According to the latest LinkedIn user demographics from Statista. It is the ‘high-net-worth’ social media, offering a fantastic opportunity for growth. However, most people
The era of unchecked social media algorithm design is facing its day in court. This week in California, a landmark trial began that could redefine the liability social media companies
If you are worried that your sales team productivity is slipping despite a full tech stack and a steady stream of leads, you might be tempted to blame your staff.
If your sales team is complaining that marketing leads don’t convert, they’re probably right. But the problem isn’t the leads themselves; it’s a fundamental misunderstanding of the MQL to SQL
The traditional model of B2B cold outreach is dying. With response rates dropping 30% in recent years, many sales teams are finding that the tactics that worked in 2020 are
Dean Seddon, Kurtis Lee, and Martin Sherwood have just returned from a two-week trip across the United States. Delivering expert social selling training to more than 600 professionals. The energy
The fear of judgement is the #1 reason professionals avoid LinkedIn personal branding. Whether it is the fear of ‘looking cringe’ to colleagues or being misunderstood by management, this mental
One of the most debated LinkedIn algorithm secrets is whether or not the ‘Edit’ button is a reach-killer. While some say it makes no difference, the data suggests that timing
If you have ever spent an hour a day commenting on other people’s posts just to boost your own reach, you are playing a short-term game. While outbound activity can
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