LinkedIn was established to be a professional network, but since its inception in 2002, itโs come a long way. Whilst you can still connect with like-minded professionals and your ideal customer, it can also be used for so much more. That could be from marketing to social selling plus everything in between. If youโre looking to utilise the platform to boost your companyโs marketing efforts, here are 5 Way To Use LinkedIn To Improve Your Marketing.
Personal Brand Awareness
Powerful people create strong brands. The best place to start building and promoting that brand can be done on a platform like LinkedIn. Iโm not talking about the colours, imagery or phrases that will be synonymous with your branding either. Iโm talking about the branding of โyouโ. Note my emphasis on the โyouโ there. People do business with people and so LinkedIn is a place for you to express yourself in a way that simultaneously creates brand awareness.
What does your brand stand for? How can that be reflected in your own posting? What are some of the themes or the pain points of the common customer?
Sharing Expertise and Ideas
Enticing people in with your content is one of the best ways to market yourself effectively. How can you do that? By sharing both your expertise and your ideas. Whether itโs through your own post or through commenting on somebody elseโs posts you can show that you know what youโre talking about and that by proxy – your brand is trustworthy.
Thought Leadership
Sharing a thought leadership post is a good way to influence decision-makers. In the same way that sharing your expertise and ideas can help you to market your brand, so can positioning yourself as a Thought Leader. Allow people to see things from your perspective and more importantly, trust your words. Show the big decision-makers that you know what youโre talking about, youโre there to build a reputation and not just to sell.ย
Winning New Business
Won some new business through using the LinkedIn platform? Make sure to shout about it. Talking about the new business you have won can be a great way to entice more people to your brand. Word-of-mouth has and always will be a powerful way to spread brand awareness.
Viral Content Strategy
Pull back all of its layers and LinkedIn is a social media platform albeit a different kind. However, the principles of โviral marketingโ still apply. Of course, pleasing the algorithm takes making some tried and tested attempts. A good content strategy can see you going viral on the platform. Whether itโs good or bad publicity (it depends on what youโre after), it all counts towards growing your brand awareness. Itโs free marketing and a surefire way to get your name out there.
Let me summarise those tips again so that youโre ready to improve your marketing on LinkedIn:
- Personal Brand Awareness
- Sharing Expertise and Ideas
- Thought Leadership
- Winning New Business
- Viral Content Strategy