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5 Ways to Increase Your Discoverability on Instagram

Are you trying to move your business over to Instagram? 

I don’t know if you’ve noticed…

But it’s increasingly difficult to boost your visibility on Instagram, especially when you’re competing against millions of posts from other users. 

If you’re getting lost in a sea of content, you need to optimise your content. 

Low visibility ultimately means low engagement rates, which further damages your post discoverability. 

So if you want to avoid this vicious cycle…

Here Are 5 Ways to Increase Your Discoverability on Instagram. 

Boosting your discoverability involves having a deeper understanding of how the Instagram algorithm works and using that knowledge to strategically publish your posts so that they’re prominently displayed to the right users. 

1. Create an Optimised Profile

How can you create an optimised profile? Optimising your profile for search is one of the best ways to get yourself noticed on Instagram.

The way you construct your username and biography is important. 

Keywords are a great way to boost visibility. Your username can either be your company name or contain keywords that will bring your profile up in the search results. 

Similarly, your bio needs to contain keywords that your target audience may search for. 

2. Write Descriptive, Keyword-rich Captions

Descriptive captions that are optimised with relevant keywords work in your favour. 

Why? 

When users are searching for content, these keywords will drive the traffic directly to your profile. 

However, it’s important to remember that your posts are being seen by real people. Don’t cram your caption with keywords to the point where it no longer makes sense. 

3. Leverage the Power of Hashtags

If you’re a user of LinkedIn, you’ll already know the power of hashtags. 

Hashtags have always been central to Instagram searches. This makes them vital for effective Instagram SEO as they can significantly boost your post discoverability. 

Similar to LinkedIn, Instagram recommends 3-5 hashtags per post for the best results. 

4. Don’t Forget About the Alt Text

Alt text allows you to make your content more accessible to your users. 

It offers a detailed description of what the image contains so users can understand the content even if the image fails to load. 

Instagram already automatically generates alt text using its object recognition technology. However, it’s always better to input your own information as the automated text will never be as accurate as what you can provide. 

5. Leverage Instagram Collaborations

Collabs can be wonderful for boosting your visibility on Instagram. 

Not only does the post reach a wider audience this way, but the post’s likes and comments from each of your accounts are counted collectively. 

This is a fantastic way to drive huge volumes of engagement towards your profile and get your name out there for the world to see. 

Time to Post

Boosting your profile on Instagram is all about the strategic use of hashtags and keywords in all the right places, as well as making the most of collaborations if and when they come along. 

To summarise, the best ways to increase your discoverability on Instagram are: 

  1. Create an optimised profile
  2. Write descriptive, keyword-rich captions
  3. Leverage the power of hashtags 
  4. Don’t forget about the Alt text
  5. Leverage Instagram collaborations. 

Now you have all the tips to boost your brand’s visibility on Instagram – What’re you waiting for? 

Frances Bullock

Frances Bullock

Social Media Content Writer. Just your average spooky girl who loves cows and David Bowie.
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