Meet the team

Dean Seddon Founder of Maverrik

Meet the team behind Maverrik: Dean founded the company (originally known as Maverick) in 2014 as a consultancy and business development firm.

With a track record of driving growth in both small and large businesses, Dean set out to create an organisation dedicated to helping businesses cut through the noise and drive growth in people, sales, and profit.

Dean is a practical, hands-on business speaker and trainer. Supported by the dedicated Maverrik team, he speaks at over 100 events annually, consults with businesses worldwide, and is passionate about delivering results.

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Dean Seddon

CEO

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Vasco Botelho

Vice President EMEA

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Terry Heath

Director of Training

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Dylane Bellini

Head of MAVDigital

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Kurtis Cheah

Business Development Director

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Josh Ramirez

Business Development Executive

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India Bierton

Business Development Executive

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Dave Falkner

Growth Development Director

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Martin Ellis

Chief Operating Officer

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Daniella Hingston

Chief Marketing Officer

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Luke Tew

Marketing Director

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Louise Seddon

Head of People

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Alex Harwood

Head of Technology

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Abby-May Falkner

Social Media Manager

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Oluwatosin Afolabi

Graphic Designer & Editor

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Skye Walshe-Winwood

Editor in Chief

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Lauren Mortimore

Head of Client Services

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Rosheen Brunt

Senior Social Media Account Manager

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Emily Harper-Roberts

Senior Social Media Account Manager

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Emily Steer

Social Media Account Manager

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Mary-Jane Lewis

Social Media Account Manager

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Charlotte Parkin

Social Media Account Manager

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Lucy O’Callaghan

Finance Manager

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Larry Jones

Print Finisher

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Matt Rudman

Marketing and Events Coordinator

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Tom Thompson

Social Media & Content Manager

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Leon Seddon

Marketing, Data & Events Coordinator

At Maverrik, we don’t just provide advice – we deliver results. Our methods are built on real-world experience, proven strategies, and a focus on measurable outcomes.

We understand that every business has unique challenges. That’s why we tailor our approach to help you attract the right clients, grow your brand, and achieve sustainable success. Everything we do is designed to make a tangible difference – no fluff, no unnecessary complexity.

Our track record speaks for itself. We’ve helped businesses generate over £252 million in new revenue, trained more than 250,000 professionals, and supported thousands of organisations every month. Our methods are practical, actionable, and built to last.

What makes Maverrik different? We focus on what works – authentic strategies, clear guidance, and tools that deliver meaningful outcomes.

If you’re ready to create real growth and lasting success, Maverrik is here to make it happen.

The Social Selling Accelerator is built for professionals who want to consistently win high-value clients on LinkedIn without spending all day online. With just 3 hours a week, you’ll learn how to turn connections into real opportunities and close deals with confidence.

This isn’t about spamming inboxes or playing a numbers game. It’s about using a proven system to position yourself as the go-to expert in your field, attract the right audience, and build meaningful business relationships. You’ll get actionable strategies that are easy to implement and designed to deliver results consistently.

Participants in the Accelerator have transformed their LinkedIn presence into a client-winning machine, seeing steady pipelines of high-value leads and securing deals faster than ever before.

If you’re ready to consistently win high-value clients in less time, the Social Selling Accelerator will give you the tools and framework to succeed.

PINAKL is your done-for-you LinkedIn solution, designed to help companies build their brand, reach a wider audience, and establish thought leadership. By leveraging both Company Pages and individual profiles, PINAKL turns LinkedIn into a powerful platform for marketing, sales, and lead generation.

We take care of everything:

  • Brand Building: Create a strong, consistent presence on LinkedIn that elevates your reputation and positions your company as an industry leader.
  • Audience Growth: Expand your reach by connecting with the right people – decision-makers, influencers, and potential clients.
  • Thought Leadership: Showcase expertise through high-quality content that sparks conversations, builds trust, and keeps your company top of mind.
  • Sales and Leads: Drive a steady flow of qualified leads with tailored outreach and meaningful engagement that turns connections into clients.

With PINAKL, there are no cookie-cutter approaches or wasted effort. Every strategy is tailored to your business goals, ensuring your message cuts through the noise and delivers measurable results.

Whether you’re looking to grow your brand, position your team as trusted experts, or create a sales pipeline that delivers, PINAKL makes LinkedIn effortless and effective.

If you’re ready to harness the full potential of LinkedIn for brand growth, thought leadership, and lead generation, PINAKL is the solution that delivers.

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