Blog
Stay ahead in the business world with the latest insights from the Maverrik Blog. Explore expert advice on LinkedIn strategies, sales enablement, and business growth.
California Trial Accuses Meta and YouTube of Engineering Addiction
The era of unchecked social media algorithm design is facing its day in court. This week in California, a landmark trial began that could redefine the liability social media companies
Are Salespeople Lazy?
If you are worried that your sales team productivity is slipping despite a full tech stack and a steady stream of leads, you might be tempted to blame your staff.
Why Do Marketing Leads (MQLs) Rarely Convert?
If your sales team is complaining that marketing leads don’t convert, they’re probably right. But the problem isn’t the leads themselves; it’s a fundamental misunderstanding of the MQL to SQL

Why Are Cold Emails Working Less Than Before?
The traditional model of B2B cold outreach is dying. With response rates dropping 30% in recent years, many sales teams are finding that the tactics that worked in 2020 are
Maverrik’s US Tour: 11 Workshops, 6 Cities, 600+ People Trained
Dean Seddon, Kurtis Lee and Martin Sherwood have just returned from a two-week trip across the United States, delivering social selling training to more than 600 people. The team ran
What If Colleagues Or Clients Judge My Posts?
The fear of judgement is the #1 reason professionals avoid LinkedIn personal branding. Whether it is the fear of ‘looking cringe’ to colleagues or being misunderstood by management, this mental
Why Maverrik
At Maverrik, we don’t just provide advice – we deliver results. Our methods are built on real-world experience, proven strategies, and a focus on measurable outcomes.
We understand that every business has unique challenges. That’s why we tailor our approach to help you attract the right clients, grow your brand, and achieve sustainable success. Everything we do is designed to make a tangible difference – no fluff, no unnecessary complexity.
Our track record speaks for itself. We’ve helped businesses generate over £252 million in new revenue, trained more than 250,000 professionals, and supported thousands of organisations every month. Our methods are practical, actionable, and built to last.
What makes Maverrik different? We focus on what works – authentic strategies, clear guidance, and tools that deliver meaningful outcomes.
If you’re ready to create real growth and lasting success, Maverrik is here to make it happen.
Social Selling Accelerator
The Social Selling Accelerator is built for professionals who want to consistently win high-value clients on LinkedIn without spending all day online. With just 3 hours a week, you’ll learn how to turn connections into real opportunities and close deals with confidence.
This isn’t about spamming inboxes or playing a numbers game. It’s about using a proven system to position yourself as the go-to expert in your field, attract the right audience, and build meaningful business relationships. You’ll get actionable strategies that are easy to implement and designed to deliver results consistently.
Participants in the Accelerator have transformed their LinkedIn presence into a client-winning machine, seeing steady pipelines of high-value leads and securing deals faster than ever before.
If you’re ready to consistently win high-value clients in less time, the Social Selling Accelerator will give you the tools and framework to succeed.
Managed Services
PINAKL is your done-for-you LinkedIn solution, designed to help companies build their brand, reach a wider audience, and establish thought leadership. By leveraging both Company Pages and individual profiles, PINAKL turns LinkedIn into a powerful platform for marketing, sales, and lead generation.
We take care of everything:
- Brand Building: Create a strong, consistent presence on LinkedIn that elevates your reputation and positions your company as an industry leader.
- Audience Growth: Expand your reach by connecting with the right people – decision-makers, influencers, and potential clients.
- Thought Leadership: Showcase expertise through high-quality content that sparks conversations, builds trust, and keeps your company top of mind.
- Sales and Leads: Drive a steady flow of qualified leads with tailored outreach and meaningful engagement that turns connections into clients.
With PINAKL, there are no cookie-cutter approaches or wasted effort. Every strategy is tailored to your business goals, ensuring your message cuts through the noise and delivers measurable results.
Whether you’re looking to grow your brand, position your team as trusted experts, or create a sales pipeline that delivers, PINAKL makes LinkedIn effortless and effective.
If you’re ready to harness the full potential of LinkedIn for brand growth, thought leadership, and lead generation, PINAKL is the solution that delivers.