The first prep phase of the Social Selling Accelerator is actually not about LinkedIn; it’s about positioning. By getting clear on your message upfront, you significantly reduce your ongoing social selling time commitment by eliminating wasted effort.
During this phase, we work together to identify your best fit prospects, the problem they’ll pay you to solve, and the message that will drive them to become a lead. This foundation work is essential because without it, everything else becomes guesswork.
Many people jump straight into LinkedIn activity without doing this work. They post content, send messages, and then wonder why nothing lands. However, the problem isn’t their effort. Rather, it’s the lack of clarity on who they’re talking to and what matters to those people.
The positioning phase changes that completely. As a result, you get clear on exactly who you’re targeting. Additionally, you understand the specific problems they face and the language they use to describe those problems. From there, you build a message that resonates deeply with the right people instead of appealing vaguely to everyone.
Ultimately, this is the work that makes everything else effective.
The Ongoing Social Selling Time Commitment: 30 Minutes a Day
Once we complete the positioning work, we set you up for success with a repeatable process.
If you’ve got 2 to 3 hours per week, around 30 minutes a day, this is all you need.
The Accelerator isn’t designed to take over your calendar. Rather, it fits around your business and gives you a consistent, sustainable approach to generating leads on LinkedIn.
You don’t need to spend hours every day creating content or sending hundreds of messages. That approach leads to burnout and inconsistency. Instead, we focus on high impact activities that move the needle without consuming your life.
With just 30 minutes a day, you have enough time to stay visible, start conversations, and build a pipeline of opportunities. Moreover, the key is knowing exactly what to do in that time, and the Accelerator gives you that clarity.
Mastering the Early Stages of Your Social Selling Time Commitment
During the first few weeks, you may want to devote more time to get up to speed quickly. For example, joining the weekly coaching sessions helps you build momentum and get your questions answered in real time. Similarly, meeting with the team gives you personalised feedback on your positioning, profile, and approach.
This early investment pays off significantly. The more engaged you are at the start, the faster you see results. Then, once you’ve got your foundations in place and your process running, you can settle into the 30 minutes a day rhythm.
Think of it like learning to drive. At the beginning, you need more lessons and practice. However, over time it becomes second nature and requires less conscious effort.
Why a Structured Social Selling Time Commitment Works
Most people either do too much or too little on LinkedIn. Some go all in for a few weeks, burn out, and then disappear. Others dabble inconsistently and never build momentum.
The Accelerator offers a middle path. Instead of ‘random acts of social,’ it provides consistent, focused activity that compounds.
As noted in Whitehat SEO’s 2026 B2B Sales Report, making social networking a ‘system rather than a random act’ is the only way to build a reliable pipeline without the admin burden.
Because the positioning work happens upfront, every minute you spend on LinkedIn is targeted. Consequently, you’re not wasting time talking to the wrong people or sharing content that doesn’t connect.
TL;DR
The Social Selling Accelerator starts with positioning work to identify your best fit prospects, the problem they’ll pay to solve, and your core message. This foundation ensures everything you do on LinkedIn is targeted and effective. In the early stages, you may want to invest more time joining weekly coaching sessions and meeting with the team to build momentum quickly. Once your foundations are in place, the ongoing process requires just 2 to 3 hours per week. Ultimately, around 30 minutes a day is all you need to run a repeatable lead generation system that fits around your business.