LinkedIn Marketing & Social Selling
FOR SELLERS, MARKETERS AND SENIOR EXECS
We understand the real challenges of leveraging social selling and social marketing to build brands and win new business. There isn’t a one-size fits-all approach that works for everyone.
Our business is wrapped around helping our clients meet their goals in a way which is repeatable, scalable and drives results. The best results come when learning is fun, training is practical and everyone is supported.
That’s what we do.
Who do we help?
Social Selling for Sales Teams
Our approach to Social Selling
Social Selling and LinkedIn Marketing outreach is a mindset shift for most sellers. It’s not the same as email or cold calling. It’s more relational and, for the most effective sellers, more strategic.
LinkedIn provides ease of access to millions of decision-makers, but just because you can reach them doesn’t mean they will respond.
Social Selling is a methodology to unlock those responses with tactical and relational LinkedIn sales outreach.
LinkedIn Essentials
• Privacy, Analytics and Security
• Building your network
• How LinkedIn works
• The state of LinkedIn
Sales Navigator
• Creating Buyer Personas
• Finding leads and accounts
• Complex searches
• Account Maps
• Buyer Intent & Smart Links
Personal Branding for Sellers
• Using your profile to educate buyers
• 7 elements of successful profiles
• Selling with personality
• Posting content for leads
• Personal branding to increase
response
Social Selling
• Online Course
• Time management for social selling
• Tracking your success
• Outreach best practices
• Multi-channel outreach
• Voice and video outreach
LinkedIn for Marketers
Our approach to LinkedIn Marketing & Social Selling is rooted in an organic-first strategy.
We believe there are numerous effective ways for marketers to increase reach, engagement, and followership on LinkedIn without relying on paid ads.
However, we recognize that integrating paid advertising with a strong organic strategy can amplify results.
We assist our clients by providing tailored models that align with their target audience and product offerings, ensuring they leverage LinkedIn Marketing & Social Selling effectively for lead generation and increased reach.
Company Page
• Company Page Essentials
• Growing Followers
• Analytics and Features
• Managing multiple pages
Content Marketing
• Creating content for pages
• Driving engagement and reach
• Recommended content
• Optimising for the algorithm
• Driving traffic offsite
• LinkedIn Email Newsletters
Paid Ads and Organic Reach
• Advertising Essentials
• Influencer Ads
• Building an Ad funnel
• Aligning Ads with Sales Navigator
Lead Generation
• Lead Gen with LinkedIn Events
• Loaded polls to drive leads and reach
• Self-propelling content
• LinkedIn Audio events
• Managing the page inbox
• Organic lead forms
LinkedIn for Thought Leaders
Our approach to LinkedIn Marketing & Social Selling emphasizes the importance of Thought Leaders as vital allies in reaching your target market.
Trusted subject matter experts who are active on LinkedIn can create valuable opportunities for your sales team.
By engaging in LinkedIn Marketing & Social Selling, these experts can extend the reach and impact of your brand within your target audience.
Thought Leaders within your organization become key influencers, shaping decision-makers’ preferences and driving them toward your brand.
Personal Branding
• Using your profile to educate
• 7 elements of successful profiles
• Your voice and personality
• Your key message
• Styling and formatting
• Content preferences
• Being authentic and consistent
Building Your Audience
• Your Ideal Audience
• Growing your network
• Growing your followers
• Joining the Influencer Club
Thought Leadership Content
• Thought Leadership Goals
• Optimising for the algorithm
• Creating your content plan
• Ideation of your content
• Content creation at pace
• Driving engagement and reach
• Content scheduling and structure
Building Your Authority
• Becoming a Top Voice
• Premium vs Sales Navigator
• Influencer Ads
• Podcasting / Speaking Opportunities
LinkedIn Employee Advocacy
Our approach to LinkedIn Marketing & Social Selling highlights the unmatched power of people through Employee Advocacy.
Mobilizing your team to enhance your brand’s visibility is a cost-effective way to reach a wider audience via a trusted source.
Building a successful employee advocacy program requires careful planning, ensuring that your team recognizes the benefits for both themselves and the company.
Employee advocacy goes beyond simply resharing corporate content—it’s a strategic way to leverage your own micro-influencers within LinkedIn Marketing & Social Selling.
Employee Profile Optimisation
• Using your profile to educate
• 7 elements of successful profiles
• Avoiding the super-slick.
Extending Reach With Content
• How to easily make your own content
• How to ensure your posts get seen
• Promotion vs Education Content
• Mixing you and your company posts
• Finding a schedule that works for you
• Making it fun to post on LinkedIn
• Going viral for the right reasons
Driving Traffic and Leads
• Turning profiles into traffic sources
• Running campaigns with people
• Blow out webinars with advocacy
• Running campaigns through profiles
Rewarding Adoption
• Why advocacy is important
• Creating Advocacy champions
• The gamification of adoption
• Creating lead tables
• Rewarding success
