When events were cancelled and offices switched to remote work, social selling swooped in to save the day. Even as we pave the road back to a world that is a little bit more familiar, social selling isn’t going anywhere. Fewer people respond to hard-sell tactics now, that’s why if you are not utilising social selling, you are missing out on a significant number of prospects. So, here’s why posting is absolutely essential for social selling.
Build Brand Authority
Love it or hate it, social media is one of the most effective marketing tools available to businesses. If you want to get your product or service in front of an audience then this is how you gain access to a pool of millions. Instead of waiting for customers to come to you, you can bring your business to them with your posts. A variety of informational content will increase your brand authority and make prospects much more likely to engage with you.
The reason posting on social media is essential for social selling is pretty simple. Posting lets your audience know that you are the experts. So, even if they don’t need your product or service right now, you’ll be their first choice when they do.
Improve Knowledge of Customers
Posting on social media is not just a way for people to get to know you. It’s also a great place for you to learn more about them. While posting is important for building your brand, it will also teach you how to engage with your customers. Monitor posts that get the most relevant engagement and then use this in your social selling strategy.
How will this help your social selling strategy? Understanding your customers gives you valuable insight into how they want to be approached. Before even starting a conversation, you can estimate how responsive they will be and what you need to do to get that response. Social selling is about building relationships and you can’t do that without getting to know someone first!
Create Credibility
No long-lasting relationship is built without trust. First and foremost, any content you post on social media needs to build trust between you and your customers. Whether it’s business or engagement, posting is a great opportunity to create credibility. It’s not just that customers want to know that you will deliver the quality you’re promising, they will also judge if your posts line up with your business’s mission and values.
Why is this important when it comes to social selling? People want to know they are working with a business that has integrity and believes in what they do. Everything you post will go toward this and the credibility of your business.
Content creation is not always easy but you can’t be part of the social selling crowd if you’re not posting on social media. While these are three of the most important reasons that posting is essential for social selling, there is no end to the advantages posting can create for you and your business.