Getting your whole team involved on LinkedIn is a great way to grow your business. But, it’s not always easy. Recommending content to your employees, which they can then post for themselves, can help. It’s all done through your LinkedIn Company page and comes with so many advantages. Here are 3 reasons why you should start recommending LinkedIn content to your team (if you’re not already).
Lighten the Load
Here’s the problem with asking your team to produce LinkedIn content. It can get stressful. A big reason for this is that not everyone is a natural writer. Creating a post is about more than just typing out a few words. Those words need to communicate something clearly and effectively. Potentially a big ask for someone whose expertise lies elsewhere. Another issue is simply time. When your team has a busy schedule, finding the time to write a post can create a lot of pressure.
That’s why recommending LinkedIn content can help to lighten the load. Rather than adding all this potential stress into your employee’s schedules, make things easier for them. Share content that is ready to go. This way, they can simply take the latest piece of content that has been recommended to share as a post. Much less stressful and a lot less time-consuming.
Maintain Brand Identity
If you want your business to have a presence on LinkedIn, then you need to create a strong brand identity. That means consistent messaging that makes sense for who you are and what you do. Not just on your company page, either. If you want to truly benefit from your employees’ presence on the platform, then they need to play by the brand rules, too.
This is where recommending LinkedIn content comes in. Employees can not only post it for themselves wholesale but also use it as a reference for what sort of content is “on-brand.” It’s not that all your employee’s feeds should look like a carbon copy of the recommended section, but they should have things in common. It’s an easy and convenient way to make sure employees are able to stay on brand. So you can grow your presence on the platform.
Promotion
The third reason why you should start recommending content to your team is to improve your promotional strategy. If you’ve got an event coming up, launching a new product or just looking to give a spotlight to one of your services, then some extra promotion on LinkedIn can go a long way. Especially if you’re spreading the message amongst your employee’s networks, too.
So, once you’ve created your promotional content, make sure you’re recommending it to employees. They can use this to create their own post, targeted toward their own connections. If the goal is to spread awareness, then
By recommending content to your employees, you’re not only making it easier for them to post. You’re ensuring that what they’ll be posting will be beneficial for you. Recommend content that will help to build your brand, promote your services and market your business. If you want to create a strong presence on LinkedIn, then getting your employees up and running on the platform is pivotal. Set them up for success by recommending LinkedIn content to your team.