LinkedIn was established to be a professional network, but since its inception in 2002, it’s come a long way. Whilst you can still connect with like-minded professionals and your ideal customer, it can also be used for so much more. That could be from marketing to social selling plus everything in between. If you’re looking to utilise the platform to boost your company’s marketing efforts, here are 5 Way To Use LinkedIn To Improve Your Marketing.
Personal Brand Awareness
Powerful people create strong brands. The best place to start building and promoting that brand can be done on a platform like LinkedIn. I’m not talking about the colours, imagery or phrases that will be synonymous with your branding either. I’m talking about the branding of ‘you’. Note my emphasis on the ‘you’ there. People do business with people and so LinkedIn is a place for you to express yourself in a way that simultaneously creates brand awareness.
What does your brand stand for? How can that be reflected in your own posting? What are some of the themes or the pain points of the common customer?
Sharing Expertise and Ideas
Enticing people in with your content is one of the best ways to market yourself effectively. How can you do that? By sharing both your expertise and your ideas. Whether it’s through your own post or through commenting on somebody else’s posts you can show that you know what you’re talking about and that by proxy – your brand is trustworthy.
Thought Leadership
Sharing a thought leadership post is a good way to influence decision-makers. In the same way that sharing your expertise and ideas can help you to market your brand, so can positioning yourself as a Thought Leader. Allow people to see things from your perspective and more importantly, trust your words. Show the big decision-makers that you know what you’re talking about, you’re there to build a reputation and not just to sell.
Winning New Business
Won some new business through using the LinkedIn platform? Make sure to shout about it. Talking about the new business you have won can be a great way to entice more people to your brand. Word-of-mouth has and always will be a powerful way to spread brand awareness.
Viral Content Strategy
Pull back all of its layers and LinkedIn is a social media platform albeit a different kind. However, the principles of ‘viral marketing’ still apply. Of course, pleasing the algorithm takes making some tried and tested attempts. A good content strategy can see you going viral on the platform. Whether it’s good or bad publicity (it depends on what you’re after), it all counts towards growing your brand awareness. It’s free marketing and a surefire way to get your name out there.
Let me summarise those tips again so that you’re ready to improve your marketing on LinkedIn:
- Personal Brand Awareness
- Sharing Expertise and Ideas
- Thought Leadership
- Winning New Business
- Viral Content Strategy
