Many businesses could be currently looking at their current standing and resign being comfortable with where they are at the moment. Now more evident in the current climate with a recession looming over our heads. Alongside the virus still lurking around each corner of the world. Why take the risk to grow? What is the point of growing your business during this crisis? Well, I’ll tell you.
Competition
As the clock ticks forwards for everyone to return to a, somewhat different, working environment; how we conduct business moving forwards will be a defining factor to beat the competition. With even the largest companies being pulled into submission by the current situation, the competition is going to be fiercer than ever. We all want to secure those contracts to keep our business on the front foot. To achieve this you need to be growing your business and show your companies desire to succeed. Without plans to grow and expand your current clients could be tempted to move to another company who are showing their desire to move forwards.
Thankfully, there is a rousing battle cry of “we are all in this together”. Although, when the dust settles it’ll be those who planned to move forwards who will be on the fast-track to recovery. This doesn’t, however, mean we shouldn’t help each other when we can. We’re inspiring action to beat complacency, not shady tactics.
Momentum
Growing a business starts with a strategy, the implementation and time for it to succeed. There are no overnight success stories for long term growth. The sooner you start a project the sooner you’ll see it come to life. So you need momentum on your side. You may not have a large team and have little resources, but there are many different ways you can seek growth without relying on these factors. You could take the time to upskill yourself and learn new techniques that may be pivotal to your success. All you have to do is seek them out.
Mindset
Business owners take on a lot of responsibility and as a result stress. This stress can cause burnouts, puts a strain on relationships and overall casts a shadow on everyone’s lives. If your team has a tangible method of measuring success, they know their work isn’t for naught. They are a part of something. Not just a cog in the system which could be replaced at any given time. Growth itself can showcase a company’s health and job security is a contributing factor for a lot of stress on your team’s daily lives.
Job Opportunities
Whilst growing your business may seem like a personal goal, it can also offer greater opportunities to everyone. Inside and outside your business. When a business grows there are certain tasks the owner simply can’t be a part of anymore. This simply goes down to time. Through the growth of your business you will see the growth of your team. Offering jobs to those who need a new challenge or those who need an opportunity the most.
The current state of the world shows more people are looking for an opportunity to kick start their careers than ever before. So through the desire to grow your business you will earn the necessary resources to provide those opportunities. Growth isn’t all about profits. Sure it’s an amazing achievement turning your business into a million dollar company, and most struggle to do so. Growth can also and should be all about the people. Take an aspiring copywriter and build them into a published author. Take a green salesman and turn them into an accomplished sales director. Turn yourself into a founder and director that inspires people.
Growth doesn’t need to be drastic for it to be successful. But room to grow and the mindset to seek business growth has to exist for the future sake of your company.
