The majority of people are on some sort of social media. They help us connect with each other and, for business, they provide the perfect platform to increase your brand awareness, communicate with your customers and boost your sales.
Social media platforms continue to prove popular. The isolation many of us faced in the last year has caused user numbers and engagement to keep on increasing, making it the perfect time to get your business online. But why should you?
It can improve your search engine rankings
If you’re not thinking about your search engine rankings then you are missing out on potential business opportunities. If a customer uses a search engine looking for a particular product or service, surely you want your name to come up?
It works in two ways. If you’re active on your social media pages, your engagement will increase and your social media will be ranked higher. This is likely to encourage more people to your website, improving your ranking for that as well.
Website traffic will increase
As mentioned above, when small businesses use social media, there is likely to be an increase in the number of visitors to their website. That’s because the users who are viewing your social media will click through to find out more about your business.
Increasing website traffic is a goal of most businesses. Therefore, this side effect is a welcomed one. In a study by the Social Media Examiner, it was found that 78% of small businesses use social media to increase their website traffic – you should too.
Leads will come to you
One of the biggest benefits of being on social media is that you are more visible to your prospective customers. Instead of having to seek out your customers, they can find you – and if you post the right content, you’ll get leads.
In order to do this successfully, you should be posting content that is relevant and interesting to your target audience. Designing assets that are on brand, offer value to your customers and are engaging is the best way to peak their interest.
Your customers will trust you more
When you post on social media your customers won’t just find it easier to get in contact, they’ll also find it easier to trust you. This is because it gives them a chance to build relationships with you offering a back and forth rather than just a sale.
The content you post should be authentic, relatable and show off your personality – you can even work with influencers or industry experts to give your product or service more credibility – and by engaging with your audience, they’ll trust you more.
Monitoring news and competitors will be easier
Do you pay attention to what your competitors are up to? Well, this can be difficult if you don’t have a guy on the inside. The good news is that social media makes it much easier to stay on track of industry trends and your competitors.
Not only can you monitor what is going on in the industry, you can also keep an eye on your competition, drawing inspiration from their performance and content. Don’t copy them, but instead take note of what’s working and try to implement yourself.
Your brand will be more recognisable
When you’re nurturing your small business, one of the most important goals you’ll have is to raise your brand awareness. After all, you want your customers to know who you are and think about your products and services when they need them.
Social media is a great way to help get your name in front of more people. If you implement a consistent and engaging social media strategy then you will see growth, an increase in leads and more customer interaction. So what are you waiting for?
